Institutional Marketing Manager at Simba Group

Job Summary

• The Institutional Marketing Manager will lead the expansion of the company's institutional market footprint in Nigeria.
• This strategic role involves developing and implementing comprehensive B2B marketing initiatives, from identifying high-value prospects and optimizing outreach to creating impactful marketing assets that enable the Institutional Sales team and elevate brand authority among decision-makers and target audience.

Key Responsibilities

Market Research & Prospecting:

• Conduct in-depth research into target verticals, including Government agencies, Corporate institutions (FMCG, Gas/Cylinder companies, food, Logistics/Courier etc) food companies, banks and Multi-National Corporations.
• Develop and manage a robust pipeline of qualified prospects, aligning with Sales using proven channels such as LinkedIn, industry directories, government tender portals etc.

Outreach Strategy & Execution:

• Design and oversee data-driven, multi-channel outreach campaigns (email, LinkedIn, phone etc)
• Refine messaging to resonate with target audience while collaborating with Sales for alignment.
• Establish clear metrics for outreach success and report on campaign performance.

Marketing Asset Development & Management:

• Oversee the creation and refinement of marketing and sales support materials, including compelling email sequences, bespoke proposals, product brochures, and other essential collaterals.
• Work closely with Sales and technical teams to ensure marketing assets accurately reflect product capabilities and address client needs.

Brand Awareness & Thought Leadership:

• Drive initiatives to increase brand awareness and establish thought leadership within institutional segments.
• Develop visibility of the brand in high-value channels and formats (webinars, conferences etc.) and cultivate strong media and organisational relationships.
• Implement targeted digital marketing (LinkedIn Ads, Google Ads) and explore strategic partnerships.

Qualifications

• Minimum of Bachelor's degree, preferably in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in B2B marketing, institutional sales support, or business development, preferably within the automotive, logistics, or industrial sectors.
• Strong research, analytical, and communication skills (written and verbal).
• Familiarity with the Nigerian business landscape and government procurement processes is a plus.
• Ability to work collaboratively in a fast-paced, target-driven environment.