ICT Software Marketer at PTK Consulting Limited

Job Summary

• We are seeking a dynamic and results-driven ICT Software Marketer to join our team.
• The ideal candidate will have a passion for technology, strong marketing skills, and a proven track record in promoting software solutions.
• This role involves developing and executing marketing strategies to increase brand awareness, generate leads, and drive sales for our ICT software products.

Responsibilities
Market Research:

• Conduct thorough market research to identify trends, customer needs, and competitive landscape.

Strategy Development:

• Develop and implement comprehensive marketing strategies and campaigns to promote ICT software products.

Content Creation:

• Create compelling marketing content, including blog posts, white papers, case studies, and social media posts.

Digital Marketing:

• Manage and optimize digital marketing channels, including SEO, PPC, email marketing, and social media.

Lead Generation:

• Develop and execute lead generation campaigns to build a robust sales pipeline.

Brand Management:

• Maintain and enhance the company's brand image through consistent messaging and branding across all marketing channels.

Collaboration:

• Work closely with the sales team to align marketing efforts with sales objectives and support sales initiatives.

Analytics:

• Monitor and analyze marketing campaign performance, using data to optimize strategies and report on ROI.

Events:

• Plan and execute marketing events, webinars, and trade shows to promote products and engage with potential customers.

Customer Engagement:

• Engage with customers and prospects through various channels to build relationships and gather feedback.

Qualifications

• Bachelor’s degree in Marketing, Business, ICT, or a related field.
• Proven experience in marketing, preferably within the ICT or software industry.
• Strong understanding of digital marketing tools and techniques.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing analytics tools and CRM software.
• Ability to work independently and as part of a team.
• Strong project management skills and attention to detail.
• Knowledge of the ICT industry and software products is a plus.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Understanding of web development and SEO best practices.
• Ability to analyze and interpret data to make informed marketing decisions

Benefits

• Competitive salary and performance-based bonuses.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Collaborative and innovative work environment.