Hotel Marketer at Workforce Group

Job Overview

• We are seeking suitable candidates with enterprenurial spirit, and a can-do attitude to fill the vacant role in the hospitality arm of our Business as a Hotel Marketer.
• The Hotel Marketer is responsible for developing marketing strategies, co-ordinating and generating sales lead with the aim of maximizing the company’s revenues by Identifying new markets, business opportunities and managing same to increase sales revenue.

Duties& Responsibilities

• Effectively develop & promote efficient marketing strategies that will help promote hotel products & services in line with company objectives.
• Plan & coordinate all sales activities with the aim of maximizing the hotel's revenues by developing programs to increase occupancy and make profitable use of its facilities.
• Able to maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.
• Responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers satisfactory level is optimized.
• Have a clear understanding of the hotels business strategies, then set sales goals and determine action plans to meet those goals.
• Identify new markets and business opportunities and increase sales, and also implement all sales action plans.
• Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients.
• Able to provide Quick and timely responses, immediate communication to stakeholders, and develop professional long term business relationships with the aim of driving customer loyalty.
• Provide the highest quality of service to the customer at all times.
• Execute and support the Administrative & Operational aspects of sales activities (e.g. generating proposal, Corporate Rate Application letter, writing contract, customer correspondence).

Key Performance Areas

• Business Development
• Lead Generation
• Client Relationship Management
• New Accounts/ Clients Acquisition
• Ability to Close Deals
• Brand Management& Promotion
• Product/ Service Knowledge
• ndustry / Market Practices

Educationional Requirement

• Level Required: Minimum of BSc or HND Degree, Membership of othercertification is an added advantage, but not compulsory.
• Areas of study preferred:  BSc/HND in Marketing or related field in similar role in related industries (Hospitality/ Travel Marketing/ PR)
• Experience: 5-7 + years experience in similar role in related industries ( Marketing/ Travel/ Hospitality)

Skills & Competency Requirement:

• Business and Industry Knowledge
• Analytical Skills
• Proven sales experience
• Ability to multi-task and handle heavy workload
• Organized, detail-oriented and results driven.
• Ability to communicate and build relationships with all levels of the organization
• People person and team player
• High degree of personal loyalty & integrity
• Act with integrity and inspire trust
• Self-starter and ability to work independently
• Entrepreneurial mindset.

Success Criteria:

• Quality & timely delivery on work targets/scopes
• Demonstration of organizational competencies and values
• Alignment with Brand Objectives
• Adaptation to Trends: ability to stay current with industry trends and incorporate relevant innovations into the creative process.
• Presents/implements reasonable ideas to improve efficiency and support the business strategy.
• Overall commitment to supporting the company’s vision