Hospital Marketer / Field Business Development Executive Officer at Fortics Lifecare Limited

Job Summary 

• Fortics Lifecare Limited is seeking an experienced, result-driven, and proactive Hospital Marketer / Field Business Development Executive Officer to join our Growth Team.
• The successful candidate will be responsible for driving patient acquisition, referral development, corporate healthcare partnerships, business generation, and revenue growth through effective field marketing and business development strategies.
• The role requires an individual with strong networking, relationship management, communication, negotiation, and sales skills, with the ability to actively develop new business opportunities and expand the hospital's market presence.

Key Responsibilities

• Drive patient acquisition through field marketing, outreach, and business development activities.
• Develop and maintain strong relationships with doctors, specialists, healthcare providers, HMOs, corporate organisations, and referral partners.
• Identify, develop, and secure new corporate healthcare partnerships.
• Generate, manage, follow up, and convert qualified business and patient leads.
• Expand and strengthen the hospital's referral network.
• Conduct regular market visits, corporate visits, community outreach, and promotional activities.
• Identify new business opportunities and potential revenue streams.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
• Represent the hospital professionally during external meetings, visits, and business engagements.
• Achieve assigned business development, patient acquisition, partnership, sales, and revenue targets.
• Maintain accurate records of business development activities, leads, partnerships, prospects, and opportunities.
• Prepare regular reports on field activities, lead conversion, partnerships, and business performance.
• Work closely with the Growth, Client Care, and Clinical Teams to improve patient experience and business conversion.

Requirements

• HND or B.Sc. in Marketing, Business Administration, Healthcare Management, Public Relations, or a related discipline.
• Minimum of 3 years relevant experience in hospital marketing, healthcare business development, medical sales, or a related field.
• Proven track record in business development, sales, patient acquisition, or healthcare marketing.
• Strong knowledge of the healthcare market and business development environment.
• Excellent communication, negotiation, networking, and relationship management skills.
• Strong ability to generate leads and convert prospects into business opportunities.
• Must be target-driven, proactive, confident, and comfortable with extensive field work.
• Ability to work independently and deliver measurable business results.
• Good reporting and documentation skills.
• Applicants must reside within Lekki and its environs.