Hospital Digital Marketer at CareOne Digital Hospitals

Responsibilities

• Develop and execute digital marketing strategies for the hospital.
• Manage social media accounts, creating engaging content to increase brand awareness.
• Optimize the hospital's website for user experience and search engine visibility.
• Coordinate online advertising campaigns to reach target audiences effectively.
• Analyze data and metrics to assess the success of digital marketing efforts.
• Collaborate with the marketing team to ensure consistency across all channels.
• Create and manage email marketing campaigns to engage and retain patients.
• Stay informed about industry trends and emerging digital marketing technologies.
• Monitor and respond to online reviews and feedback from patients.
• Build and nurture relationships with the hospital's online community.
• Implement SEO (Search Engine Optimization) strategies to improve the hospital's online visibility and rankings in search engine results.
• Utilize data analytics tools to track key performance indicators and generate reports on the effectiveness of digital marketing initiatives.
• Collaborate with healthcare professionals to ensure accurate and compliant representation of medical information in digital content.
• Manage online reputation by monitoring and responding to patient inquiries and comments on social media and other digital platforms.
• Stay abreast of healthcare regulations and compliance standards related to digital marketing activities.
• Develop and execute targeted digital campaigns for specific medical services or departments within the hospital.
• Conduct market research to identify trends, competitive landscape, and opportunities for digital growth.
• Work closely with graphic designers and content creators to produce visually appealing and informative digital content.
• Implement lead-generation strategies to attract potential patients and convert leads into appointments or engagements.
• Collaborate with IT teams to ensure the security and integrity of digital assets and patient data.

Education and Qualification

• Degree in Business Administration/Management / Marketing or any of the Social Sciences.
• At least 3 years of marketing experience.
• At least 2 years of experience in the same role in a hospital.
• Demonstrate strong leadership qualities.

Requirements & Skills:

• Knowledge of marketing mix
• Social media marketing skills
• SEO skills
• Web management skills
• Target oriented
• Product knowledge
• Good communication and presentation skills
• Ability to work long hours, often under pressure
• Demonstrable leadership skills with an ability to demonstrate a flexible leadership style
• Effective decision-making and problem-solving skills
• Team player.