HIFU Brand Manager at Alfred & Victoria Associates

Job Purpose

• To oversee and drive the growth, visibility, and profitability of the High-Intensity Focused Ultrasound (HIFU) brand within the fertility clinic - Fibroid Care Centre.
• The role focuses on strategic marketing, patient education, referral engagement, and service optimization to position HIFU as a leading non-invasive treatment solution in Nigeria.

Key Responsibilities
Brand Strategy and Growth:

• Develop and execute strategic marketing plans to drive awareness and uptake of HIFU services.
• Identify and analyze market trends, patient demographics, and competitive positioning.
• Collaborate with management to set monthly, quarterly, and annual brand targets.
• Develop referral programs with partner hospitals, gynecologists, and fertility specialists.
• Organise and give at least one presentation at a church, mosque or similar organization monthly.
• Organise and give at least one presentation to any relevant professional body, organization or association with a minimum of 20 attendees monthly.
• Get FCC enrolled with at least one HMO per quarter.
• Get a minimum of 2 client testimonials monthly.
• Execute a minimum of 2 presentations outside Lagos State per quarter.
• Assist in hiring field officers, training the field marketers, and supervising them to ensure they work efficiently and effectively.
• Increase the conversion rate of registration to treatment.

Marketing and Communication:

• Create patient-focused communication campaigns highlighting the benefits of HIFU.
• Manage social media, digital content, and promotional materials for HIFU services.
• Coordinate brand presence at health fairs, conferences, and community medical outreaches.
• Work closely with the BDU agency team to ensure consistent brand messaging.

Operations and Service Delivery:

• Monitor patient experience and feedback to improve service delivery.
• Ensure operational readiness (equipment, staff scheduling, and materials) for all HIFU sessions.
• Track leads, consultations, and conversion metrics through CRM systems.

Business Performance and Reporting:

• Analyze financial performance and patient conversion reports.
• Prepare performance dashboards (enquiries, consultations, treatments, etc).
• Recommend strategies for improving efficiency and profitability.

Team Development and Collaboration:

• Supervise and train HIFU marketing staff and client service officers.
• Encourage innovation and continuous improvement in HIFU operations.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s/MBA is highly preferred).
• Experience: A minimum of 3–5+ years of experience in brand management, product management, or marketing.
• Industry Focus: Proven experience in healthcare, medical devices, aesthetics, or premium wellness sectors.

Requirements:

• Clinical Understanding: Solid understanding of medical aesthetic devices, skin physiology, and non-invasive treatments.
• Analytical Skills: Strong analytical skills to analyze market trends and financial data (P&L management experience preferred).
• Communication: Exceptional written and verbal communication skills for creating marketing content and presenting to medical professionals.
• Tools/Tech: Proficiency with CRM software (e.g., Salesforce, HubSpot), Microsoft Office Suite (PowerPoint, Excel), and social media monitoring tools.
• Project Management: Ability to manage multiple projects simultaneously, working under tight deadlines in a fast-paced environment.

Desired Competencies:

• Strong strategic thinking and creative problem-solving capabilities.
• Proactive individual with a strong passion for the health and wellness space.

Working Hours:

• The role requires work from Monday to Saturday, with Saturday being a half-day. All Public Holidays will also be observed as half-day working days.