Head of Sales and Marketing at Health Assur Ltd

Job Summary 
Strategic Leadership:

• Develop and execute integrated sales and marketing strategies aligned with company goals
• Define revenue, growth, and market expansion targets
• Lead long-term planning, budgeting, and forecasting
• Analyze market trends, competition, and customer insights to guide strategy

Sales Management:

• Set and achieve sales targets and KPIs
• Design and optimize sales structures, territories, and processes
• Lead, coach, and motivate the sales team
• Oversee key accounts, partnerships, and major negotiations
• Monitor pipeline performance and conversion rates
• Implement CRM systems and sales analytics

 Marketing Leadership:

• Develop and manage brand positioning and messaging
• Oversee marketing campaigns (digital, content, events, PR, advertising)
• Drive lead generation, demand creation, and customer acquisition
• Ensure alignment of marketing efforts with sales objectives
• Manage product marketing, pricing, and go-to-market strategies

Revenue & Performance Management

• Own revenue growth and profitability targets
• Track ROI on sales and marketing initiatives
• Optimize customer acquisition cost (CAC) and lifetime value (LTV)
• Prepare and present performance reports to senior management

:Cross-Functional Collaboration

• Work closely with Product, Operations, Finance, and Customer Success teams
• Provide market feedback to influence product development
• Align sales and marketing efforts with customer experience initiatives

Customer & Market Focus:

• Build strong relationships with key customers and stakeholders
• Ensure a customer-centric approach across sales and marketing
• Identify new market opportunities, segments, and channels

Team Leadership & Development:

• Recruit, train, and retain high-performing sales and marketing talent
• Set clear goals, performance reviews, and career development plans
• Foster a culture of accountability, collaboration, and innovation

Governance & Compliance:

• Ensure compliance with company policies, legal standards, and ethical practices
• Manage vendor and agency relationships