Head of Sales and Deposit at La Fayette Microfinance Bank Limited, Advans Nigeria

Responsibilities
Strategic Leadership and Orientation:

• Formulate and implement short- and long-term strategies to grow cheap deposits & sales in line with the business objectives.
• Champion customer acquisition, retention, and deposit growth across all regions and touch points.
• Participate to the definition of bank strategy for deposit & financial services
• Work efficiently on key projects & activities with various departments, key stakeholders and partners of the company

Product & Channel Development/Optimization:

• Understand and develop strategies for the bank’s deposit products, other financial services and digital channels that align with client needs, market trends and bank’s objectives.
• Optimize deposit products sales through digital channels, branch operations, etc.
• Support and propose product design, process optimization and launching activities
• Dynamic and periodical review of product features in relation to market changes
• Participate or propose market studies in line with the bank’s product and channels
• Regular competitors’ surveys to ensure our deposit and financial services remains
• competitive
• Internal and external feedback on financial services effectiveness to ensure
• seamless services
• Participate in the development of commercial argument, training of all staff on features of new products and any changes
• in existing products
• Develop and participate in promotional strategy & campaign

Deposit and Sales Performance Management:

• Set quarterly deposit targets across the sales network and contribute to the definition of the yearly budget.
• Ensure achievements of monthly targets per products/per segment/zone & monitor KPIs.
• Analyze the performance of deposit mobilization and sales of all products, services & channels
• Develop and manage deposit portfolio in line with the bank’s orientation.
• Provide leadership, coaching, and performance oversight to branch and sales teams.
• Develop and implement training interventions to boost productivity.

Customer Knowledge and Engagement:

• Understand and build strong relationships with the bank’s customers, leveraging targeted touchpoints, financial events/campaigns, and client feedback mechanisms to strengthen relationships and create a customer centric culture across all sales and network teams.
• Lead the development of deep customer insights through data analysis, field feedback, and market research to understand the unique financial behaviors, needs, and aspirations of target customer segments e.g. individuals, informal sector workers, and micro-entrepreneurs.
• Make informed decisions on product design, marketing strategies, and customer journey improvements.
• Design and oversee customer engagement initiatives that foster trust, build loyalty, and promote consistent usage of deposit products.
• Identifying, bringing, negotiating and growing big clients (HNI, institutional) & partnerships that could contribute to grow our PF and impact.

Revenue Growth and Customer Value Optimization:

• Assist /propose clients’ segmentation by needs and concentration
• Develop and implement strategic initiatives to drive upselling and cross-selling of financial products across all customer segments.
• Work closely with branch teams, relationship officers, and product managers to embed upselling and cross-selling goals into daily sales routines, performance metrics, and customer engagement strategies.
• Assist the Network to define or adapt deposit team for more efficiency & productivity
• Develop tools & documents to enhance and assist productive staff on their daily activities

Operational & Risk Compliance:

• Ensure that all deposit mobilization and customer onboarding processes comply with regulatory standards (CBN, NDIC, etc.).
• Mitigate operational risks through robust internal controls and oversight.
• Assist in creation and/or update of processes, procedures, guides related to all services, products and channels
• Ensure existence of appropriate controls and the compliance of the users (permanent & periodic controls)
• Control and check of product & services compliance across the network of branches

Reporting & Business Intelligence:

• Deliver regular performance reports to senior management, branch networks, with actionable insights and recommendations.
• Use analytics to monitor deposit portfolio performance, customer behavior, and market opportunities (weekly /monthly /quarterly basis).
• Ensure data accuracy and reliability of reports.
• Propose & develop KPIs and report optimization or creation to improve quality of reporting and information at all levels.

Requirements

• Candidates should possess a Bachelor's Degree with 3 - 5 years of work experience.