Head of Sales at Aldelia Limited

Job Responsibilities

Sales Revenue

• Drive and maximize sales performance to consistently achieve the overall sales target set by the company while ensuring operational integrity and monitoring monthly profitably.
• Develop initiatives to increase boutique sales.

Customer Retention

• Implement retention strategies to ensure POLO can continue to have mutually beneficial relationships with target customers.
• Manage the achievement to business objectives, by utilizing a top client’s base.
• Establish, maintain and follow up on current clients and potential client’s relationships.

General Lead Flow and Patching Leaks

• Undertake customer and market analysis to identify proposition development opportunities within our existing customer base.

New Customer Acquisition

• Develop and drive acquisition strategies for POLO brand, with a key focus development digital marketing campaigns and solutions.
• Enhance POLO service proposition across all outlets to drive increased customer satisfaction and brand advocacy.
• Continuously improve our proposition for new customers, in particular looking at expanding the range of services these customers presently have access to.

Client Data Management

• Capture meaningful customers data for the purpose of building relationships to personalize future clients development opportunities.
• Build and maintain a robust base portfolio.

Customer Service Management

• Demonstrate sales leadership by playing an active role in the company customer engagement with all clients, ensuring the highest level of customer service is provided.
• Ensure that every customer feedback is put into a report and submit weekly to the executive Director.
• Develop a client order form.

Sales Budget Management

• Total P&L accountability and annual budget sales planning and implementation.
• Support the sales and marketing operations in the areas of financial management.
• Have a sound knowledge of what sales will be in future time periods and use this to form an aggregate sales forecast.

Competitors Activities

• Identify or competitors and evaluating their strategies to determine their strength and weaknesses relative to our own products and services.

Performance Management

• Weekly review sales team performance and check on gap in performance and seek reasons and actionable steps to close the gaps and also give them feedback, motivate and stimulate them to even greater achievements.
• Work closely with the HR Manager in establishing standards for appraising performance.
• Motivate and monitor sales representatives in other stores on marketing and sales activities.
• Ensure that a learning culture is built across the company, that product knowledge and role play is conducted across boutiques once a week.

Skills and Qualifications

• Bachelor’s degree in Marketing. Business Administration or related discipline. M.Sc. in related course.
• 15+ years progressive experience in sales especially in FMCG, Telecoms, banking, luxury retail etc.
• Experience with knowledge of market strategy.
• Ability to build, execute and follow the Company strategy
• Proven ability to drive results and to manage teams
• Commercial awareness and strong business acumen
• Accountability
• Strong Work Ethics
• Experience in managing, coaching, mentoring and developing a team
• Passion for retail and luxury
• Excellent written and spoken communication skills
• Positive interpersonal skills
• Proficient use of Microsoft Office Packages.