Head of Media at City Sports Group

Responsibilities

• Determine the most effective media outlet combination for promotional strategies
• Monitor ad campaigns in both online and offline channels (e.g. on radio٫ TV٫ websites٫ magazines and billboards)
• Regularly report results of advertising campaigns٫ including revenues and costs.
• Optimize advertising strategies for a variety of diverse audiences and channels
• Collaborate with Marketing Director to design and review advertising budgets.
• Negotiate with media channels in order to close competitive deals
• Prepare and design additional promotional projects in support of new product launches
• Reach a broader audience through new campaigns
• Ensure advertising message is cohesive across campaigns.
• Build long-term relationships with media influencers in order to positively promote our brand.

Requirements

• Candidates should possess a B.Sc Degree in Marketing, Business Administration or a similar field with 5 - 10 years relevant work experience.
• Proven work experience as a Media Head٫ Media Planner or similar/ comparable role
• Working understanding of different types of media channels
• Demonstrable experience with building effective advertising campaigns
• Cognition of digital marketing
• Data management skills٫ and the ability to combine data
• Strong decision-making skills and communication skills.