Head of Marketing at Willers Solutions

Locations: AJAH, MOWE AND AGBARA.

3 Slots Available

Salary: 350k- 500k

RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies to promote property sales, rentals, and corporate brand identity.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Align marketing strategies with overall business objectives to achieve revenue and growth targets.
• Strengthen the company’s brand presence across all platforms and ensure consistency in messaging and visuals.
• Create innovative campaigns to position the company as a market leader in the real estate industry.
• Oversee the development and management of online marketing strategies, including SEO, PPC, email marketing, and social media.
• Monitor and analyze digital marketing performance metrics to improve campaign outcomes.
• Optimize the company’s website for lead generation and enhance the user experience.
• Collaborate with the sales team to align marketing initiatives with sales goals.
• Develop effective marketing materials, including brochures, presentations, and advertisements, to support property sales.
• Build, lead, and mentor a high-performing marketing team.
• Delegate responsibilities and oversee project execution to ensure timely delivery of campaigns.
• Provide training and professional development opportunities for team members.
• Prepare and manage the marketing budget to maximize ROI.
• Allocate resources effectively for campaigns, events, and marketing tools.
• Build strong relationships with external partners, vendors, and media outlets.
• Coordinate with internal departments, including sales, legal, and property development, to ensure seamless marketing efforts.
• Analyze marketing campaign performance and generate detailed reports for senior management.
• Use data insights to refine strategies and improve outcomes.

Requirements:

• Must have a bachelor’s degree in marketing, Business Administration, or a related field. 
• A master’s degree is an advantage.
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role, preferably in real estate.
• Proven success in developing and executing marketing strategies that drive sales and brand growth.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Experience in managing budgets and delivering ROI on marketing spend.
• Creativity, strategic thinking, and a results-oriented mindset.