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  • Posted: Feb 24, 2024
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Curacel - No 1 Claims and Fraud detection Platform for African Insurers.
    Read more about this company


    Head of Marketing

    About the role

    • Your Objective You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy.
    • This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.

    How you'll help us achieve it

    • Develop and oversee the company's growth strategy in collaboration with Curacel's Management Team.
    • Establish a robust growth and marketing division within Curacel
    • Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.
    • Shift marketing efforts to target enterprise-level prospects through account-based marketing (ABM) strategies.
    • Innovate in user acquisition, targeting the first major milestones of customers.
    • Gain an in-depth understanding of our current and potential users and their motivations.
    • Master our customer acquisition channels, marketing funnels, and tools.
    • Manage the marketing budget effectively across various tools and channels.
    • Lead growth experimentation, optimising existing channels and exploring new opportunities.
    • Champion a data-driven culture, emphasising instrumentation and attribution.
    • Work closely with the Product Team to refine user experience, copy, and messaging.
    • Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.

    In your first month, you'll

    • Learn what we do, how our product works and what new products we are building.
    • Build a structure for monitoring progress and measuring the success of campaigns and marketing activities.
    • Gain an in-depth understanding of our current and potential users and their motivations.
    • Review existing content calendar and create a new one for our social media, newsletter and blog.
    • Lead the creation of reports and white papers for insurance, claims management, fraud detection, embedded insurance in Africa.
    • Lead the creation of video testimonials of our clients across Africa.


    • Minimum of 6 years of experience in B2B Marketing, with a focus on medium-sized and Enterprise businesses, SEO and growth marketing.
    • Proficient in marketing analytics and applying insights to optimise campaigns.
    • Participate in product lead growth experiments and provide marketing insights.
    • Demonstrated ability in being analytical and data-driven.
    • Strong leadership skills, with the ability to work with cross-functional teams.
    • Proven track record of growth, with examples and outcomes of previous campaigns.
    • Develop content that addresses enterprise pain points, use cases, and success stories.
    • Exceptional written, oral, and organisational skills.
    • Experience in managing comprehensive, data-driven marketing, and communication strategies.
    • Familiarity with relevant marketing tools and platforms for campaign activation.

    Bonus points if you

    • Have B2B SaaS marketing experience

    Key details

    • The growth marketing position is a full-time position and reports to the CEO.

    Method of Application

    Interested and qualified? Go to Curacel on to apply

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