Head of Marketing at Curacel

About the role

• Your Objective You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy.
• This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.

How you'll help us achieve it

• Develop and oversee the company's growth strategy in collaboration with Curacel's Management Team.
• Establish a robust growth and marketing division within Curacel
• Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.
• Shift marketing efforts to target enterprise-level prospects through account-based marketing (ABM) strategies.
• Innovate in user acquisition, targeting the first major milestones of customers.
• Gain an in-depth understanding of our current and potential users and their motivations.
• Master our customer acquisition channels, marketing funnels, and tools.
• Manage the marketing budget effectively across various tools and channels.
• Lead growth experimentation, optimising existing channels and exploring new opportunities.
• Champion a data-driven culture, emphasising instrumentation and attribution.
• Work closely with the Product Team to refine user experience, copy, and messaging.
• Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.

In your first month, you'll

• Learn what we do, how our product works and what new products we are building.
• Build a structure for monitoring progress and measuring the success of campaigns and marketing activities.
• Gain an in-depth understanding of our current and potential users and their motivations.
• Review existing content calendar and create a new one for our social media, newsletter and blog.
• Lead the creation of reports and white papers for insurance, claims management, fraud detection, embedded insurance in Africa.
• Lead the creation of video testimonials of our clients across Africa.

Requirements

• Minimum of 6 years of experience in B2B Marketing, with a focus on medium-sized and Enterprise businesses, SEO and growth marketing.
• Proficient in marketing analytics and applying insights to optimise campaigns.
• Participate in product lead growth experiments and provide marketing insights.
• Demonstrated ability in being analytical and data-driven.
• Strong leadership skills, with the ability to work with cross-functional teams.
• Proven track record of growth, with examples and outcomes of previous campaigns.
• Develop content that addresses enterprise pain points, use cases, and success stories.
• Exceptional written, oral, and organisational skills.
• Experience in managing comprehensive, data-driven marketing, and communication strategies.
• Familiarity with relevant marketing tools and platforms for campaign activation.

Bonus points if you

• Have B2B SaaS marketing experience

Key details

• The growth marketing position is a full-time position and reports to the CEO.