Head of Marketing Communications at ACCION Microfinance Bank

• The role entails developing and delivering a strategic marketing and communications plan that aligns with the company's Overall business Objectives.
• The ideal candidate will have experience in brand positioning advertising, public relations, digital marketing, event management, and content creation.

Duties of the position

• Define communication/image needs for Accion MfB based on consumer insights to develop the Accion Mfg brand further — especially on the dimension of strategically positioning the bank, building a future for customers and stakeholders.
• Keep the updated Brand Equity & reputation strategy (image and positioning strategy).
• Ensure brand consistency across the entire Accion MfB by coordination of all efforts across channels to minimize duplication and maximize funds.
• Develop strategy and drive implementation targeted at keeping Accion MfB's vision, mission & values in mind & advise internal & external stakeholders on issues relating to the brand & how to use various brand elements.
• Manage, develop, and implement marketing activities to maximize sales Of Accion MFB products and enhance Accion MfB's brand in the public eye and provide marketing support through adverts, media, POS, partnership relationship.
• Analyze brand position ing and consumer insights

Qualification

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 7 years of experience out of which 4years should be in leadership capacity in a Marketing Communications, Brand Management and Public Relations is essential.
• Proven track record in developing and executing successful marketing campaigns and initiatives.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data, draw insights, and make recommendations.