Head of Marketing and Sales at The People Practice

Job Description

• Our client is looking to hire a Head of Marketing and Sales who is responsible for overseeing all aspects of the company’s sales and marketing operations.
• You will play a hands-on role in developing and implementing strategies to increase growth across key growth metrics of the company.
• You will also serve as an important liaison between the Marketing and Sales team and other departments within the organisation as well as the point of contact between the company and the media.

Responsibilities

• Create and implement a strategic plan for the company’s marketing and sales department aimed at increasing brand awareness, generating leads, and converting sales for direct SME customers.
• Build relationships with existing customers by providing excellent customer service and creating personalised experiences for them.
• Identify new markets for the company’s products or services that have high potential for growth.
• Planning and coordinating events such as the organization En-Gage conferences to promote the organization’s products, build a community and drive Brand Awareness.
• Work with the Comms and PR Lead to drive brand story consistency, brand promotion and brand awareness.
• Effectively manage the marketing team to ensure high performance and results.
• Evaluate team performance and make recommendations accordingly.
• Maintain relationships with existing customers to retain them as repeat customers.
• Work with the executive leadership to develop and implement strategies for increasing brand awareness and increasing market share within target markets
• Develop and execute on a strategy to identify, assess, pursue, and close new business opportunities with potential partners - Ecosystem Customers and the organization Network Partners.
• Work closely across multiple functional areas (design, development & Ad Operations) to execute your deals.
• Determine the best ways to identify and convert new partners, including leading partner acquisition conversations, negotiating contracts, and managing relationships over time.
• Work with Head of Operations - Commercial and Head of Operations - Finance to manage and oversee all aspects of existing partnerships, from contract renewals to performance tracking and reporting.
• Work with the Head of Growth to grow partner relationships and provide strategic advice to clients regarding their business needs.
• Work with the Head of Growth to create and implement strategic plans for each partner relationship to ensure long-term success.
• Attend relevant conferences and networking events to generate leads and build awareness of the company’s products and services.
• Represent the company at partner meetings, trade shows, and other events as needed.
• Prepare regular reports on brand development as requested by senior management, Board of Directors, and other key decision-makers.

Qualifications

• Bachelor's Degree in Marketing, Business or a related field is required. A master’s degree in business administration is an added advantage.
• Minimum of 7 years of experience in business development, sales or partnerships in a Commercial Bank or related industry. With clear experience in developing and managing partnerships.
• Proven track record of developing and executing successful partnerships.
• Demonstrated ability to think strategically and creatively to identify new business opportunities.
• Wide Industry Network - specifically in the manufacturing sector
• Experience working in the technology industry
• Experience with driving customer growth, start-up experience and international business development experience

Must have skills:

• Excellent communication, negotiation, and presentation skills
• Fluency in other language like Igbo, Yoruba or Hausa.