Head of Marketing and Business Development at Critical Recue International (CRI)

JD

• Developing and implementing a comprehensive marketing and business development strategy aligned with the company’s overall goals and objectives.
• Conducting market research to identify new business opportunities, target markets, customer needs and industry trends. 
• Developing and maintaining the company’s brand identity, ensuring consistent messaging and visual representation across all marketing channels and materials.
• Planning, executing and evaluating market campaigns across various channels, including digital marketing, advertising, content marketing, social media, and events. Ensuring effective communication and messages that resonate with the target audience.
• Identifying and pursuing new business opportunities, partnerships and strategic alliances.
• Collaborating with cross-functional teams, including product management, operations and finance to align marketing and business development efforts with overall business objectives.

EDUCATION:

• Bachelor's degree in Marketing or a Science related field of study.

EXPERIENCE:

• Minimum of 5 years experience in corporate, digital and retail marketing as well as business development in healthcare or insurance sector.

SKILLS:

• Research
• Insurance marketing
• Database build and analytics 
• Business development
• Physical and digital Marketing 
• Corporate sales