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  • Posted: May 12, 2022
    Deadline: Not specified
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  • Termii is a communications platform that allows African businesses to send messages to anyone across SMS, email, voice, and instant messaging channels. With Termii businesses can; 1. Verify customer identity & transactions 2. Send product notifications to customers 3. Generate personality and engagement insights from customer transactions
    Read more about this company

     

    Head of Growth

    Role Description

    • The Head of Growth is analytical and creative.
    • A data driven person that uses technology to build and manage a comprehensive marketing plan, while at the same time leveraging their keen eye for design to become the custodian of everything that makes our brand special.

    Responsibilities
    What you'll do:

    • Work with the sales, content and marketing team to monitor sales/cancellation rates and recommend mitigation options.
    • Define, lead, collaborate, own and execute the end-to-end growth strategy.
    • Beta testing. Audience development. Positioning. User research.
    • Campaign planning and budgeting: working with the Senior team to recommend the right campaigns, phasing and spending.
    • Initiate and implement improvements and creative solutions to increase campaigns activity
    • Execute & optimize campaigns constantly to maximize ROAs
    • Solid knowledge of our brand, products, values, mission and customer. And always connect the five.
    • Enterprise modeling. Analytics. Market research. Competitive analysis.
    • Copywriting. Copy editing.
    • Beta testing. Audience development. Positioning. User research.
    • Design and optimize marketing campaigns. Channel and product development. Product marketing.
    • Promoting B2B experiences.
    • Manage large-scale paid performance channels.
    • Respond quickly to changes in online marketing and adapt to capitalize on new opportunities. Identify and execute real-time events and leverage them in the benefit of marketing opportunities
    • Leverage analytics tools to optimize the marketing funnel
    • Stay up-to-date with the latest industry trends, best practices, techniques, and target audience challenges
    • Develop strong relationships internally and externally.

    Expected Skills and Requirements

    • 5+ years of experience in growth, digital marketing, communications and e-commerce.
    • Proven experience leading and scaling cross-functional, dynamic teams.
    • Hands-on experience with B2B demand generation and business development.
    • Fluency in the full spectrum of technologies and tools, including (or similar) but not limited to: Google Suite, Google Analytics, Facebook, Instagram,Twitter, and LinkedIn.
    • A bias for action, an unwillingness to leave problems unsolved and a restless curiosity for figuring out new ways of solving problems.
    • Structured, pragmatic thinking, exceptional listening and communication skills, written and verbal.
    • Proven ability and willingness to review, with meticulous attention to detail, all of the final work product that your team creates.
    • Ambitious, articulate, proactive, and a fast-learning team player with a ‘can do’ attitude in a fast paced, ever changing virtual environment.
    • Entrepreneurial, highly motivated and excited by the prospect of scaling a hyper-growth company.
    • A digital native with a strong creative judgment and eye.
    • An optimist with a sense of humor and high energy to drive and motivate those around you.
    • Must be highly analytical and a natural problem solver.
    • Must be comfortable analyzing large data sets, have expert level MS Excel skills, and be able to effectively communicate findings
    • Ability to work independently and in a team environment.

    Perks you should look forward to

    • Daily light refreshment
    • Health Insurance
    • Learning and development oportunities
    • Interest Free Staff Loan
    • 13th Month
    • Personal Time Off
    • Employee Recognition packages
    • Employee Celebration packages (Birthdays, Weddings, Childbirth and other life events) etc.

    Method of Application

    Interested and qualified? Go to Termii on www.linkedin.com to apply

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