Head of E-Commerce at Strivo Labs

Role Summary

• The Head of E-Commerce will lead and scale all revenue-generating commercial activities at Strivo Labs—both online and offline.
• The role spans digital commerce, retail partnerships, B2B sales, product distribution, marketplace expansion, and overall commercial strategy.
• This leader will own revenue growth, commercial operations, customer experience, and channel optimisation across all product and service lines at Strivo Labs.

Key Responsibilities
Overall Commerce Strategy & Revenue Leadership:

• Develop a unified commercial strategy covering online sales, retail channels, corporate sales, wholesale partnerships, and distributor networks.
• Build revenue forecasts, pricing models, and margin strategies for all products and services.
• Expand Strivo Labs’ presence in local and international markets through structured channel development.

E-Commerce Strategy & Platform Ownership:

• Lead the end-to-end e-commerce function: websites, online stores, marketplaces, social commerce, and WhatsApp commerce.
• Oversee platform development, user experience optimisation, payment integration, and full-funnel conversion improvements.
• Manage digital catalogues, product listings, and promotional campaigns across owned and third-party platforms.

Retail & Offline Commerce:

• Develop partnerships with retail stores, supermarkets, boutique stockists, corporate clients, and distributors.
• Structure and manage reseller/affiliate programs.
• Set up frameworks for merchandising, packaging standards, demand forecasting, and product replenishment.

Sales, Growth & Digital Marketing:

• Lead revenue-driving campaigns including paid ads, SEO, influencer partnerships, affiliate marketing, and email/SMS lifecycle automation.
• Build a robust performance marketing engine to support customer acquisition and retention.
• Strengthen brand visibility across all sales channels.

Commercial Operations & Fulfilment:

• Collaborate with operations, supply chain, design, and finance teams to ensure seamless fulfilment and commercial readiness.
• Oversee inventory planning, demand forecasting, packaging optimisation, and logistics partnerships.
• Build frameworks for commercial compliance, SLAs, customer service standards, and issue resolution.

Marketplace and Channel Expansion:

• Manage presence on local and international marketplaces.
• Define channel-specific strategies, pricing rules, and promotional calendars.
• Ensure consistency in brand presence across all touchpoints.

Data, Analytics & Business Intelligence:

• Build dashboards to track sales performance, customer behaviour, marketing ROI, CAC/LTV, and product profitability.
• Use data-driven insights to optimise assortments, promotions, pricing, and customer journeys.
• Lead quarterly reporting and commercial performance reviews.