Head of Category - Personal Care at PZ Cussons

Key Accountabilities

• Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability.
• Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance. Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.).
• Explore & exploit new growth opportunities for the category. Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2.
• Collate regional consumer insights and output from research plans to feed into the development of the brand strategy.
• Define pricing policy for products within the category/brand portfolio in the Region.
• Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans.
• Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growth.

Qualification, Experience & Competencies

• Bachelor`s Degree
• Over 7 years demonstrated experience in Brand Management
• Professional Qualification in Marketing is essential
• Post graduate degree is desirable
• IT savvy including the use of MS Office Suite of Applications.

Job Context & Special Features
May require:

• Significant in-country and regional travel
• International travel
• Flexibility to work on weekends.

Capabilities/Technical skills
Consumer Champion:

• Insight generation (Proven strength)
• Communication (Mastery)
• Digital (Proven strength).

Brand Champion:

• Brand propositions (Proven strength)
• Strategy (Proven strength).

Profit and Growth Champion:

• Commercial delivery (Mastery)
• RTM (Mastery).

Innovation Champion:

• Innovation (Proven strength)
• NPD and PLM (Mastery).

Business Leader:

• Personal leadership (Proven strength)
• Personal drive (Proven strength)
• Talent development (Proven strength).

Significant Relationships (Internal & external):

• Regional Marketing team
• Brand Activation team
• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
• Advertising agencies & Service providers.