Head of Category and Channel Marketing at Alan & Grant

Industry: FMCG/Foods/Beverage

The Objective of the Job

• Lead the development of overall Categories / Channel strategy and executions towards optimising the full potential of our brands in the different channels.
• Development of Category / Channel strategies and plans into one overall market commercial plan.

Duties & Responsibilities

• Lead the development of the Commercial Plans and ensure implementation.
• Manage and optimise the use of the overall trade of the Business.
• Define strategies and plans to deliver category growth based on consumer, shopper and customer requirements.
• Complete ownership of overall annual Battle plan by channel and Category for the business
• Define priority channels for the market overall, and create tailored Category/ Channel Plans for each channel / category
• Define the in-store vision of success for each category / Channel to enable its implementation for each category / channel and continuously review the effectiveness of our In-store actions
• Lead the development of the sales drivers by channel/category.
• Ensure development of careers and coaching of Team Members.

Requirements

• First Degree in any discipline
• Post Graduate Degree will be an added advantage

Experiences:

• Minimum of 10 years experience, many of these to be in marketing or sales, and over this period has successfully delivered on KPIs.
• Experience in either Channel, Customer and Field Sales management.
• Demonstrated success in a number of diverse roles.
• Demonstrated ability to motivate and develop a large team.
• A good coach and leader.

Knowledge:

• Good knowledge of Business strategy development
• Advance Knowledge of core Commercial Planning process (IMEX, CPM, Battle Plan)
• Working knowledge of Field Sales and Distributor Management.
• Good knowledge of Channel / Shopper trends.
• Good knowledge of the business environment and competition strategy.
• Leadership competencies.

Functional or Technical / Business Skills:

• Commercial Acumen: Mastery    
• Customer Management: Proven Strength
• Negotiation Skills: Mastery
• IMEX: Mastery      
• Selling Skills: Proven Strength      
• Sales Drivers: Mastery
• Channel Strategy: Mastery
• Communication & Presentation Skills: Mastery.