Head of Brand & Growth at Wiseki Technologies

Description

• Plug.ng (a sub-brand of Wiseki Tech) is your one-stop platform for seamless payments — from airtime to data to event bookings, virtual cards, and beyond.
• We are seeking a dynamic and visionary Head of Brand & Growth to lead our brand’s expansion, strengthen visibility, and drive user sign-ups and profitability.
• This individual will lead the team to develop and execute creative growth strategies that position Plug.ng as the go-to platform for easy digital payments and lifestyle convenience.

Key Responsibilities

• Lead & Supervise the Team: Oversee and coordinate the social media officer, content creator,brand developer and other members of the team to ensure creative alignment and productivity.
• Brand Positioning & Strategy: Define and maintain Plug.ng’s brand identity, ensuring consistent messaging, tone, and visual appeal across all platforms.
• Growth & Profitability: Develop and implement marketing campaigns and initiatives to drive customer acquisition, user engagement, and revenue growth.
• Partnerships & Collaborations: Identify and manage partnerships with relevant brands, influencers, and communities to enhance visibility and trust.
• Digital Marketing Oversight: Supervise SEO, email marketing, ad campaigns, and analytics to ensure measurable growth in app installs, active users, and conversions.
• Performance Tracking: Analyze marketing performance metrics, prepare monthly reports, and recommend strategies for optimization.
• Content Direction: Approve creative concepts and ensure all published content aligns with Plug.ng’s voice and strategic goals.
• Customer Insights: Continuously research and analyze user behavior, trends, and market competitors to inform growth initiatives.
• Innovation: Continuously explore and test creative ways to plug users into our services and make Plug.ng top of mind in every home and business.

Qualifications & Experience

• Candidates should possess relevant qualifications.
• 3 - 5 years experience in brand management, growth marketing, or digital marketing leadership.
• Proven record of leading a team and executing campaigns that delivered measurable growth.
• Strong understanding of digital marketing tools, SEO, content strategy, and user acquisition funnels.
• Excellent communication, leadership, and analytical skills.
• Creative thinker with a passion for innovation and technology.
• Familiarity with the Nigerian fintech or digital services market is a plus.