Head, Modern Trade & E-Commerce at Alan & Grant

Job Summary

• The Head of Modern Trade & E-Commerce will be responsible for developing and executing strategies that drive sales, market share, and profitability in modern retail and digital marketplaces.This role demands a strong understanding of premium beverage retail dynamics, digital commerce trends, and the ability to lead high-performing teams.

Key Responsibilities

• Develop and execute integrated Modern Trade and E-Commerce strategies to achieve revenue, volume, and market share targets.
• Build and maintain strong partnerships with key modern trade customers, including supermarkets, hypermarkets, convenience stores, specialty liquor retailers, and e-commerce platforms.
• Negotiate annual trade terms, promotional agreements, and joint business plans with strategic accounts and online partners.
• Lead execution of in-store and online visibility, activations, and merchandising in line with brand guidelines.
• Work closely with Marketing to design both trade and digital campaigns that resonate with premium spirits consumers.
• Analyze sales data, online metrics, and market insights to identify growth opportunities and optimize performance.
• Manage, coach, and develop the Modern Trade & E-Commerce team to deliver against KPIs.
• Monitor competitor activity and market trends (both offline and online) to inform strategic decisions.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• Minimum of 7–10 years’ sales experience, with at least 4 years in a senior Modern Trade and/or E-Commerce leadership role, preferably in premium beverages or FMCG.
• Strong network within retail, liquor, and e-commerce platforms.
• Proven track record in negotiation, trade marketing, e-commerce growth, and driving profitable sales
• Excellent analytical, leadership, and communication skills.
• Ability to thrive in a fast-paced, performance-driven environment.