Head, Marketing Communications at ACCION Microfinance Bank

Job Description

• Oversees development and implementation of support materials and services in the area of marketing, internal and external communications.

Job Responsibilities

• Assess the market size and do market segmentation in order to identify and project sizable market opportunities for the business.
• Propose marketing strategies for growing the business by means of optimizing and strengthening the existing commercial and distribution models.
• Develop the overall marketing strategies & tactics in order to meet business annual objectives in number of customers and sales by product and by channel.
• Develop customer Acquisition strategies to either create primary markets or gain market share of the Microfinance industry.
• Develop strategies to promote greater retention of Accion MfB's customer base.
• Propose business objectives and develop the corresponding marketing strategies to increase customers share of pocket.
• Develop and implement all tactical marketing initiatives campaigns or social site presence that support as building blocks to boost sales.
• Supervise the external Communications Officer and Internal Communications Officer in activities pertaining to Accion MfB?s brand and product advertising and other communications
• Develop all communication/advertising strategies to accompany the brand building program and all tactical marketing initiatives to support sales.
• Propose and develop other emotional benefits to target customers such as the Customer Care philosophy and standards
• ork in team with all other functional areas (particularly Operations, MIS and Finance) in order to establish the customer service standards.
• Supervise the External Communications Officer and Internal Communications Officer in their respective roles of implementing all activities of marketing strategies.
• Ensure efficiency and high quality work of the department.
• Ensure that the department maintains up-to-date and accurate records of business performance related to products and marketing projects.
• Prepare and deliver timely reports and updates to the MD/CEO on the progress of the department.
• Set annual performance goals of staff under supervision, guide coach and monitor performance of same, and execute annual performance evaluations and reviews of the department's staff.

Qualifications & Experiences

• Minimum of 8 years of work experience, preferably in brand management.
• Direct experience in Brand development and marketing of products.
• Preferably, experience in marketing for Telecoms, FMCGs, Banking or in financial services sector
• At least 4 years in management positions
• Bachelor's degree in Business, Accounting, Finance, Economics or related area of study.
• Experience in commercial strategic planning and budgeting.
• Master concepts, processes and tools of marketing planning and Marketing implementation.
• Experience in communications, advertising and if possible PR.

Key Performance:

• Deadline oriented. Dependability, requiring minimum supervision.
• Strong leadership and people management skills.
• Professionalism and integrity.
• Sound strategic thinking, business sense and market sense .
• Commitment to the social mission of microfinance.

Required Knowledge:

• Knowledge of low income market
• Knowledge of micro, small and medium enterprise market
• Languages: English required.
• Excellent communication skills.