Head, Corporate Communications & Branding at Egbin Power Plc

The Head of Corporate Communications and Branding is responsible for developing and implementing communication strategies that align with Egbin Power Plc’s vision and business objectives. Oversee the company’s brand identity and ensure consistency across all platforms and communication channels. They build and maintain strong relationships with media stakeholders to enhance corporate visibility and manage internal communications to foster employee engagement.

Key Duties and Responsibilities

• Develop and implement communication strategies that align with Egbin Power Plc’s vision and business objectives.
• Identify and proactively manage the growth of the Egbin brand and any issues which may impact reputation.
• Manage the company’s reputation with stakeholders through regular communication of critical messages about company activities, plans, achievements, and contributions to society.
• Oversee and safeguard the company’s brand identity, ensuring consistency across all platforms.
• Build and maintain strong relationships with media stakeholders to enhance corporate visibility.
• Manage internal communications to foster employee engagement and alignment with corporate goals.
• Lead crisis communication efforts to protect and preserve the company’s reputation.
• Engage with regulators, partners, and community stakeholders through effective communication.
• Manage relationships with the host community by engaging stakeholders, addressing concerns, and aligning expectations to ensure smooth operations and foster collaboration that supports the business.
• Supervise digital communication strategies and ensure an impactful presence across social media platforms.
• Oversee the creation of press releases, newsletters, speeches, and other corporate communication materials.
• Coordinate corporate events, product launches, CSR initiatives, and branding campaigns.
• Monitor communication activities, measure effectiveness, and provide regular reports to senior management.
• Ensure compliance with data protection laws, including NDPR, and uphold corporate governance standards.
• Provide leadership and mentorship to the communications and branding team, fostering innovation and professional growth.

Education and Work Experience

• Bachelor’s degree in mass communication, Public Relations, Marketing, Journalism, or related field.
• Professional certifications in Brand Management, Digital Marketing, or Corporate Communications (e.g., CIPR, CIM, IABC) are an added advantage.
• 10–15 years of progressive experience in corporate communications, public relations, or branding.
• Experience in media relations, crisis communication, and stakeholder engagement.
• Experience working in large organisations or multinational companies is highly desirable.

Skills and Competencies

• Strategic leadership in corporate communications and brand management.
• Strong media relations and public affairs expertise.
• Crisis communication and reputation management skills.
• Proficiency in digital marketing and social media strategy.
• Excellent storytelling and content creation abilities.
• Analytical skills with data-driven decision-making.
• Stakeholder engagement and executive visibility management.
• Event planning and corporate social responsibility coordination.
• Knowledge of procurement, contracts, and compliance requirements.
• Familiarity with insurance, claims, and risk management processes.
• Experience with material accounting and reporting systems.
• Understanding of data protection laws and governance policies.