Head, Communication and Content Creation at Mai Shayi Coffee

Job Overview

• The Head of Communication and Content Creation is responsible for defining, leading, and executing Mai Shayi Coffee Roasters Limited’s end-to-end communication, brand storytelling, and content ecosystem.
• This role serves as the guardian of the brand voice, visual identity, and narrative across all customer touchpoints.
• The position drives awareness, relevance, and emotional connection with consumers by delivering consistent, high-quality, and culturally resonant communication that reflects Mai Shayi’s values, craftsmanship, and ambition to shape Nigeria’s contemporary coffee culture.
• The role balances strategic leadership with hands-on creative direction, ensuring measurable impact on brand equity, customer engagement, and business growth.

Core Responsibilities
Strategic Communication and Brand Positioning:

• Develop, document, and execute a comprehensive communication and content strategy aligned with the company’s vision, brand promise, and commercial objectives.
• Define and continuously refine Mai Shayi’s brand voice, tone, and messaging framework across all platforms and audiences.
• Position Mai Shayi Coffee Roasters as a leading authority and cultural reference point in Nigerian coffee, lifestyle, and hospitality spaces.
• Lead internal communication initiatives that strengthen alignment, culture, and brand understanding across teams.
• Ensure consistency and quality control across all brand expressions, campaigns, signage, packaging content, and promotional materials.

Content Strategy, Creation, and Distribution:

• Own the content roadmap, including editorial calendars, campaign themes, and storytelling priorities across digital, in-store, and external channels.
• Provide creative leadership for the development of written, visual, and audiovisual content, including brand stories, product narratives, social media content, blogs, newsletters, videos, podcasts, and paid campaigns.
• Oversee the planning, execution, and optimization of social media platforms including Instagram, X, TikTok, Facebook, and LinkedIn, to drive awareness, engagement, and conversion.
• Translate business initiatives, product launches, sustainability efforts, and customer experiences into compelling, relatable, and culturally relevant stories.
• Ensure all content meets brand standards, legal requirements, and quality benchmarks before publication.

Digital Performance and Audience Engagement:

• Use analytics and performance data to assess content effectiveness, audience growth, and engagement trends.
• Continuously test, learn, and refine content formats, messaging, and channels to improve reach, interaction, and brand affinity.
• Monitor industry, lifestyle, and cultural trends to keep the brand relevant and forward-looking.
• Work closely with marketing and sales teams to ensure content supports traffic, footfall, and revenue objectives.

Media Relations and Public Engagement:

• Build and maintain strong relationships with journalists, media houses, influencers, bloggers, and cultural tastemakers.
• Develop and distribute press releases, brand announcements, media kits, and corporate statements in line with strategic priorities.
• Coordinate media coverage for product launches, events, partnerships, and key milestones.
• Act as a brand spokesperson when required at events, interviews, industry forums, and community engagements.

Leadership, Collaboration, and Resource Management:

• Lead, coach, and develop the communication and content team, fostering creativity, accountability, and continuous improvement.
• Set clear goals, performance expectations, and development plans for team members.
• Collaborate cross-functionally with marketing, operations, retail, and leadership teams to ensure alignment and impact.
• Manage relationships with external creative agencies, photographers, videographers, designers, and freelancers.
• Plan and manage budgets, timelines, and resources to ensure efficient delivery of communication initiatives.

Monitoring, Reporting, and Continuous Improvement:

• Establish clear KPIs and reporting frameworks for communication and content performance.
• Prepare regular reports for senior management with insights, outcomes, and recommendations.
• Identify gaps, risks, and opportunities, and proactively propose improvements.
• Ensure compliance with brand guidelines, budgets, and agreed timelines across all projects.

Qualifications and Experience

• Master’s Degree in Mass Communication, Media Studies, Journalism, Marketing Communications, or a related discipline.
• Minimum of five years progressive experience in communication, content creation, brand management, or media roles, preferably within lifestyle, hospitality, food, or consumer brands.
• Proven experience managing multi-channel content across digital, social, print, and broadcast platforms.
• Strong working knowledge of digital marketing tools, content management systems, and social media platforms, including analytics and scheduling tools.
• Exceptional writing, editing, storytelling, and presentation skills with a strong eye for detail and quality.
• Demonstrated leadership experience with the ability to inspire, guide, and manage creative teams.
• Solid experience in public relations, stakeholder engagement, and brand reputation management.
• Hands-on creative skills such as photography, video editing, or graphic design are an added advantage.
• Strong planning, organizational, and project management capabilities.

Key Competencies and Attributes:

• Strategic and creative thinking with strong commercial awareness
• Excellent verbal and written communication skills
• Strong interpersonal skills and stakeholder management ability
• Analytical mindset with the ability to translate data into insight
• People leadership and team development capability
• High level of innovation, adaptability, and cultural awareness
• Strong sense of brand stewardship and reputation management