Growth Product Manager at Kredete

Role Overview

• We are seeking an experienced Growth Product Manager (GPM) to own adoption, retention, and engagement across all Kredete products — including the consumer mobile app, corporate B2B platform, and stablecoin infrastructure.
• This is a highly cross-functional role.
• The GPM will track product usage, analyze customer behavior, and lead growth initiatives to increase engagement, reduce churn, and ensure our products deliver sustained value.
• The role combines data-driven product management, growth experimentation, and cross-team leadership.
• You will be accountable for usage KPIs such as activation rate, retention (Day 7/30/90), DAU/WAU/MAU ratios, feature adoption, churn reduction, drop-off optimization, and NPS.

Key Responsibilities

• Own Kredete’s end-to-end analytics framework across all platforms.
• Implement and optimize tracking using Mixpanel, Clevertap, Amplitude, GA4, Firebase, or Looker.
• Define and monitor growth metrics (activation, retention, DAU/WAU/MAU, feature adoption, churn, NPS).
• Identify and resolve drop-off points and friction in customer journeys.
• Produce detailed, actionable reports for leadership and cross-functional teams.
• Lead growth experiments (A/B tests, funnel experiments, pricing/product adoption tests).
• Own conversion funnels from acquisition through activation, retention, and referral.
• Drive adoption of underused features and combat drop-offs with targeted improvements.
• Recommend and prioritize data-backed product changes to drive retention and reduce churn.
• Partner with marketing to design campaigns aligned with product growth objectives.
• Collaborate with engineering, design, and customer success to deliver usage-driven improvements.
• Translate insights into clear PRDs and manage disciplined sprint execution.
• Ensure timely delivery of growth initiatives with structured documentation and reporting.

Qualifications & Experience

• 5+ years of experience in product management, growth, analytics, or strategy roles.
• Proven track record of scaling product adoption and engagement across multiple product lines.
• Strong expertise with product analytics tools (Mixpanel, Amplitude, Firebase, GA4, Looker, Tableau, Metabase).
• Deep experience in funnel optimization, A/B testing, and growth experimentation.
• Strong analytical skills; able to build clear, presentation-ready dashboards and extract insights using SQL, Excel, or BI tools.
• Exceptional communication skills, able to translate complex data into actionable insights for both technical and non-technical audiences.
• Experience leading cross-functional growth squads in high-growth environments (startups or scale-ups).
• Generalist experience across consumer products, B2B SaaS platforms, and financial infrastructure is a plus.
• Familiarity with fintech, payments, or crypto is advantageous but not required.

Preferred Skills:

• Expertise with analytics platforms (Mixpanel, Amplitude, Firebase, GA4, Looker, Tableau, Metabase).
• Experience with funnel optimization, A/B testing, and growth experimentation frameworks.
• Strong quantitative and data analysis skills (SQL, Excel, BI tools).
• Familiarity with customer journey and behavior mapping tools (FullStory, Hotjar, Heap, Pendo).
• Knowledge of growth frameworks (AARRR, North Star Metric, Jobs-to-Be-Done).
• Ability to run multi-channel growth campaigns in collaboration with marketing.
• Skilled in documentation and “useful” reporting (growth logs, dashboards, retrospectives).
• Strong background in cross-functional collaboration (engineering, design, compliance, customer success).
• Prior exposure to consumer mobile apps, B2B SaaS platforms, and financial/fintech infrastructure.
• Familiarity with multi-product ecosystems and API usage tracking.
• Comfort with mentoring and coaching teams on growth best practices.
• Strong attention to detail in reporting, analysis, and execution.

Soft Skills:

• Strong analytical and problem-solving mindset.
• Excellent written and verbal communication skills.
• Ability to influence and align cross-functional teams.
• Highly organized with attention to execution detail.
• Adaptable and comfortable working in fast-paced, high-growth environments.
• Passion for building products that drive measurable impact.

What We Offer

• Exceptional talent is rewarded accordingly, and we’re open to negotiation.
• Additional sign-on bonus for if able to pass the technical screen and start immediately.