Growth & Performance Marketing Manager (E-commerce) at Multipro Consumer Products Limited

Core Deliverables

• Plan, execute, and manage digital marketing campaigns to drive customer acquisition and online sales growth.
• Deliver monthly revenue and growth targets through paid digital channels.
• Increase website traffic, improve conversion rates, and scale revenue efficiently.
• Optimise marketing spend across platforms to maximise return on advertising spend (ROAS).
• Identify, test, and scale new growth opportunities across digital channels.
• Analyse customer behaviour and journey to improve acquisition and conversion performance.

Other job Functions:

• Plan and execute digital campaigns across Meta (Facebook/Instagram), Google, and other relevant platforms.
• Monitor campaign performance daily and optimise creatives, targeting, and budgets to improve results.
• Work closely with creative teams to develop effective ad content and messaging.
• Track, analyse, and report key performance metrics on a weekly and monthly basis.
• Provide data-driven insights and recommendations to improve campaign efficiency and growth outcomes.
• Test new marketing initiatives, channels, and audience segments to drive continuous improvement.

Key Performance Indicators (KPIs)

• Revenue generated from digital marketing campaigns.
• Cost per customer acquisition (CPA)
• Website conversion rate
• Return on advertising spend (ROAS).

Requirements

• Minimum of 3–6 years’ experience in digital marketing or performance marketing.
• Prior experience in e-commerce or direct-to-consumer (D2C) businesses is an advantage.
• Strong understanding of online customer acquisition and growth marketing strategies.
• Ability to analyse data, interpret insights, and make informed marketing decisions.
• Good communication, coordination, and stakeholder management skills.
• Comfortable working with digital tools, analytics platforms, and marketing dashboards.

Saalary & Benefits

• Attractive Remuneration
• Pension
• HMO
• Monthly Product Pack
• 13th Month Pay |Incentives
• Leave Allowance.