Growth Marketing Manager at Project Growth

Key Responsibilities

Customer Acquisition & Growth Strategy

• Own and execute customer acquisition and growth strategies, increasing brand awareness, lead generation, and audience expansion.
• Develop scalable marketing funnels, paid advertising strategies, and engagement tactics to drive business growth.
• Optimize conversion rate strategies, enhancing lead capture through high-performing landing pages and ad creatives.
• Manage outsourced specialists for paid media, SEO, and other growth initiatives as needed.

Social Media Strategy & Performance Optimization

• Design performance-driven social media strategies, ensuring high engagement and visibility.
• Implement data-driven engagement strategies, refining efforts to maximize reach and lead conversion.

Content & Marketing Oversight

• Provide strategic oversight for industry-specific content, ensuring alignment with audience needs and engagement trends.
• Track and analyze performance data to continuously refine and improve marketing efforts.

What Success Looks Like

• Increased customer acquisition and audience growth through strategic marketing efforts.
• Optimized marketing funnels that turn visibility into qualified leads.
• Content and paid media strategies that align with business objectives and increase ROI.

Qualifications

• Experience – 3+ years in growth marketing, digital strategy, or performance marketing.
• Expertise – Strong understanding of paid and organic marketing strategies.
• Technical Proficiency – Proficiency in Google Ads, Meta Ads, LinkedIn Ads, analytics tools, and automation platforms.
• Analytical Mindset – Ability to analyze data, track performance, and optimize campaigns for conversions.
• Collaboration – Works effectively with content strategists, designers, and outsourced teams.