Growth Marketing Executive at Interswitch

• It requires building and scaling measurable marketing results through multiplechannels, and in using systematic ways to test experiments and can generate innovative ideas to increase sales. As a Growth Marketing Specialist, your job is to find the channels and strategies to drive growth and increase revenue.

KEY RESPONSIBILITIES:

• Support Growth Marketing Managerto establish growthstrategies and tacticsto support customerand revenue growth
• Manage and experiment with new user acquisition campaigns, and optimize the funnel
• Develop and executego-to-market strategy and executionof product launchesfor assigned product(s)
• Responsible for testing and refining compelling value propositions for customers
• Work closely with the product owners to identifymarket opportunities and define market leading products
• Market intelligence - be the expert on our customers, who are they, how they buy and their key buying criteria
• Demonstrate understanding of competitors, channels and routes to market. Understand the competitive landscape and how they are positioned
• Regularly report and analyseproduct data to monitor performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findingsfrom experimental data to supportgrowth marketing decisioning
• Support the development of content required for campaign deliverables (landing pages, product videos, newsletters, battle card, etc.) through internaland/or partner resources

EDUCATION AND EXPERIENCE

Academic Qualification(s):

• A good 1st degree from a reputable institution

Professional Qualification(s):

• Relevant professional qualification will be an added advantage

Experience (Number of relevant years):

• 3+years’ experience in Growth Marketing, Digital Marketing or Product Marketing
• Experience in Payments, Fintech, eCommerce, B2C or B2B2C a plus
• Knowledge of Google Analytics, Email Marketing, Performance, and Excel
• Prior experiencein performance marketingand running structured growth experiments
• Analytical and metrics-driven
• Excellent written and verbal communications skills and strongpresentation skills