Growth Manager at Microcred Group

Mission

• The Growth Manager is responsible for driving growth of new and existing digital products, to support the Company (Baobab Nigeria) ambition to rapidly grow its digital business, especially mobile services.
• To achieve growth, the Growth Manager drives digital marketing activities of the Company, in coordination with the company marketing department and Group central functions (Marketing and Communication).

Roles & Responsibilities
Strategy:

• Define and build the digital marketing strategy to achieve business goals and accordingly
• Build digital marketing budget
• Set digital marketing goals accordingly
• Define conversion rate optimization and personalization strategy, including ideation, planning, testing, optimization, and reporting.
• Define our bench of strategic KPIS to follow for each campaign

Execution:

• Drive execution to achieve goals by Leading paid campaign execution for key products and services solutions to drive adoption or new customer acquisition
• Manage paid lead gen campaigns encompassing programmatic banner ads, content syndication, and sponsored email
• Coordinate with creative and content teams to ensure campaigns are in alignment with brand positioning and long-term goals
• Creating and deploying paid tests and optimization plans
• Define KPIs and effectively optimize channel execution, while identifying tactics with high retention and viral follow-on
• Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis
• Develop, deploy, analyze and disseminate comprehensive reporting across media
• Collaborating and managing internal external partner relationships (digital agency, internal creative team…) and monitor results
• Manage and monitor the digital marketing budget
• Constantly find creative, unconventional, and cost-efficient solutions to increase customer conversion. Test ideas and find ways to automate.

Best practices, research and continuous improvement:

• Stay current with social networks, display, mobile, content syndication, and overall digital best practices, and communicate them the team.
• Continuously improve standard operating procedures, and communicate best practices internal stakeholders across the organization
• Conduct research to understand customer nuances, engagement preferences, and the best way to reach them via paid media

Profile

• 3-6 years professional experience, 2-3 years Go-To-Market experience
• Proven performance marketing (SEM, Ad) experience required, experience of organic marketing (SEO) preferred
• History of running large scale A/B tests
• Strong command of at least Facebook Ads, Google Adswords and one emailing solution (Mailchimp, Campaign monitor…), Google analytics
• Deep understanding of acquisition KPIs and complex funnels
• Strong analytical skills
• Technically conversant and able to collaborate easily with engineers; Computing languages knowledge is a plus
• Self-starter with a can-do attitude
• Team player and ability to influence in a complex organizational structure.