General Manager, Marketing at Alan & Grant

The General Manager - Marketing is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility, drive revenue, and ensure exceptional guest experiences. This leadership role involves overseeing marketing operations, managing a diverse team, and collaborating with key stakeholders to position the organization as a market leader in hospitality services.

Key Responsibilities

• Develop and execute marketing plans/strategies that align with the brand’s business objectives.
• Analyze market trends, competitor activities, and customer behavior to identify opportunities and risks.
• Lead initiatives to enhance brand reputation and market positioning.
• Manage and mentor the marketing team, fostering a culture of innovation and excellence.
• Collaborate with sales, operations, and revenue management teams to ensure cohesive strategies.
• Act as a liaison between marketing and senior leadership, providing insights and updates on marketing performance.
• Oversee digital marketing campaigns, including social media, email, search engine marketing, efficiency in marketing spend and ensure ROI achievement.
• Drive website traffic, optimize user experience, and increase online bookings through data-driven strategies.
• Leverage CRM tools to manage customer relationships and implement personalized marketing initiatives.
• Ensure consistent branding across all marketing materials and channels.
• Plan and execute promotional campaigns, events, and partnerships to boost visibility.
• Manage public relations efforts, including media relations and crisis communication strategies.
• Prepare and oversee the marketing budget, ensuring optimal allocation of resources.
• Monitor ROI of marketing campaigns and adjust strategies to maximize effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
• Experience: 10 - 15 years of experience in marketing, with at least 5 years at the management level
• Proven track record of successful marketing campaigns and achieving business results.
• Strong leadership, communication, and team management skills.
• Ability to think strategically and execute tactically in a fast-paced environment.