General Manager, Brands & Communications at MTN Nigeria

Job Description

• Ensure that MTN’s strategic direction is embedded into the brand by refreshing MTN's corporate identity, and ensuring alignment with Group Standards and local Opco requirements.
• Responsible for maintaining and improving the local brand leadership position and ensure effective use of media channels across all consumer channels.
• To plan and implement brand and communication strategy, media planning, sponsorship and propositions development.
• To develop Go To Market strategy for Digital & Consumer Markets that translates to sustainable competitive advantage.

Job Summary

• Facilitate and champion campaigns to exploit market opportunities for all relevant segments and ensure that all communication and marketing efforts are in line with vision, mission, ambition and brand strategy.
• Develop strategies, champion customer centric culture across the organization, and develop/reform relationships with MTNN’s internal and external customers to transform the MTNN’s revenue.
• Develop digital strategies and campaigns along all available channels - web, apps, social media etc. that are consistent to clearly and strongly communicate the key benefits of consumer market product and services.
• Ensure that evaluation systems are in place related to the Company Brand & Communications goals and report progress regularly.
• Overall management of the branding and communication positioning strategy.
• Ensure that evaluation systems are in place related to the Company Brand & Communications goals and report progress regularly.
• Oversee and guide marketing and promotion activities within the MTNN enterprise.
• Provide leadership and direction in the operations, leading team to deliver on respective business targets and improve overall performance of the department.
• Deliver business value through partnership with MTNN’s Ecosystem Partners and customers to enhance MTN’s Corporate Brand.
• Manage advertising agencies’ performance.

Job Condition:

• Normal MTNN working conditions

Minimum Qualification

• B.Sc, B.Eng, BTech or others.

Experience & Training:

• Minimum of 12 years work experience
• Senior management track record of 5 years or more; with at least 3 years in relevant sector/ industry as per relevant role.
• Experience working in a global/multinational enterprise (understanding emerging markets advantageous).
• Worked across diverse cultures and geographies.
• Proven experience in market research, brand and communications.