Freelance Social Media / Digital Marketing Manager at Zamiva Transnational Services

Key Performance Areas

• Use of social media marketing tools to create and maintain the company’s brand
• Cultivate and improve the ministry’s social media presence and following.
• Develop and analyse the company’s digital marketing plan and social media strategy and make recommendations for improvements.
• Research social media trends that are relevant to the company’s activities
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares and likes and measure all campaign performances against the KPIs
• Promoting upcoming events on all the social media platforms.
• Posting resources (sermon recordings, articles, etc.) on social media
• Develop social media contents including gathering media support and writing captions that are clear, informative, excellent and encouraging.
• Presentation of monthly social media performance report.
• Possible performance of other social media-related tasks, such as blogging, podcasting, picture editing, graphics design, website design and management, etc.
• Perform all other duties as may be assigned by the management.

Requirements

• Bachelor's Degree in Communications, Marketing, Journalism or a related field
• Minimum of five (5) years of relevant experience.
• Ability to use social media to build and maintain a brand.
• Excellent verbal and written communication skills
• Good social media analytics skills, knowledge of search engine optimization (SEO
• Advanced technology skills.
• Good marketing / customer care skills
• Highly creative – aligning with customer trends and market changes and innovations
• Good time, task and resource management skills
• Strong problem solving, critical thinking, coaching, interpersonal skills
• Good knowledge of Microsoft Office package
• Ability to plan and track multiple projects and deadline.