FMCG Marketing Lead (Pocari Sweat Drink) at Stresert Services Limited

Job Overview

• To handle Above-the-line marketing (ATL) - digital, media placement, out of home (ooh) and promo materials.
• To handle Below-the-line marketing (BTL) - project/activation, event, promo materials
• Supervise Brand Communication Executives
• Lead projects for marketing department, manage timelines, field execution, project events communicate and align with agencies
• Engage with influencers
• Create and build relationships with customers/consumers
• Execute brand activation and product sampling

Required skills and experience

• First degree in Marketing or other related courses
• 3- 5 years’ experience handling ATL and/or BTL digital and media placements
• Marketing and brand experience with beverages, health drinks, energy drinks, carbonated drinks, etc.
• Negotiation skills
• Ability to drive will be an added advantage