Finance Business Partner - Marketing at Promasidor

Job Objective

• The Finance Business Partner – Marketing will serve as the strategic finance liaison between the Marketing function and the wider Finance team.
• The role will provide financial insight, analysis, and challenge to ensure optimal resource allocation, effective budget management, robust evaluation of trade and marketing spend, and fact-based decision making.
• The role supports profitable growth by embedding financial discipline into marketing strategy and execution.

Key Responsibilties

• Act as the primary finance partner for the Marketing team, providing clear financial insights to support brand strategy, portfolio decisions, and marketing investment.
• Proactively challenge and influence marketing teams to ensure sound financial and commercial decision-making.
• Participate in marketing leadership discussions, bringing forward the financial implications of key initiatives.
• Lead the preparation, consolidation, and review of annual marketing budgets and rolling forecasts.
• Monitor and track A&P (Advertising & Promotion) and trade marketing spends, ensuring alignment with approved budgets.
• Provide variance analysis (plan vs actuals) with clear commentary and recommendations for corrective actions.
• Develop, implement, and maintain ROI-based frameworks for trade promotions, brand campaigns, sponsorships, and other marketing investments.
• Conduct pre- and post-promotion evaluations to measure effectiveness and impact on topline performance.
• Support the Head of FP&A in standardizing promo evaluation templates across categories and brands.
• Manage all postings of marketing spends, including accruals and accurate provisions of committed spends.
• Deliver timely and accurate marketing flash reports detailing performance presentation to the finance management team.
• Conduct brand and SKU profitability analysis, identifying underperforming SKUs/initiatives and recommending actions.
• Provide insights on consumer and customer trends, competitor activity, and their financial impact on brand performance.
• Support new product development (NPD) projects by providing financial modelling, costings, and scenario planning.
• Ensure compliance with company policies, processes, and controls in marketing expenditure.
• Drive accountability within marketing teams for financial stewardship of budgets.
• Support internal and external audit requirements relating to marketing spend.

Requirements

• B.Sc. / HND Accounting or any financerelated course Professional qualification (ACA, ACCA, FMVA, AFM)
• Minimum of 4 years relevant Experience
• Experience in Manufacturing/FMCG Industry.

Knowledge & Skills:

• Sound knowledge of IFRS and Accounting concepts
• Data Analysis and Analytics using analytical tools such as Microsoft Excel, Power BI
• ERP Knowledge, particularly Microsoft Navision
• Profitability analysis
• Negotiation skills and influence
• Microsoft PowerPoint
• Presentation skills
• Senior stakeholders’ management
• Budgeting & Forecasting
• Cost controlling and optimisation initiatives
• Leadership skills.

Personal Attributes:

• Analytical thinking
• Interpersonal skills.