Finance Analyst - Lead at Herbal Goodness

Position Summary

• The Finance Lead is responsible for the financial health, reporting accuracy, and strategic financial planning of Herbal Goodness. This role oversees accounting, financial analysis, budgeting, cash flow management, and internal controls, while providing leadership with clear financial visibility to support decision-making and long-term growth.

Key Responsibilities

Financial Reporting & Accounting

• Prepare monthly, quarterly, and annual financial statements and management reports.
• Maintain accurate and clean books in QuickBooks Online (QBO).
• Oversee chart of accounts, journal entries, reconciliations, and month-end closing.
• Maintain fixed asset register and depreciation schedules.
• Ensure accurate cost of goods sold (COGS), vendor mapping, and product financial data.

Budgeting, Forecasting & Planning

• Develop and maintain annual and quarterly budgets by department.
• Monitor actual performance versus budget and conduct variance analysis.
• Develop financial forecasts and support long-term strategic planning.
• Support development of the company’s multi-year growth plan.

Cash Flow & Treasury Management

• Monitor daily, weekly, and monthly cash flow.
• Forecast working capital needs and ensure adequate liquidity.
• Oversee accounts payable and receivable processes.
• Manage banking relationships and optimize cash management.

Financial Analysis & Business Intelligence

• Analyze profitability by product, channel, and department.
• Track financial KPIs and prepare dashboards for leadership.
• Provide ROI and cost-benefit analysis for investments, hiring, and expansion initiatives.
• Ensure leadership has clear, timely, and actionable financial visibility.

Compliance, Audit & Risk Management

• Ensure compliance with financial regulations, tax requirements, and company policies.
• Support tax preparation, filings, and CPA coordination.
• Maintain audit-ready records and coordinate external audits and reviews.
• Identify financial risks and implement mitigation strategies.

Internal Controls & Process Governance

• Document and maintain SOPs for financial and accounting processes.
• Ensure adherence to approval workflows and internal controls.
• Oversee vendor setup approvals and payment controls.
• Maintain process documentation and checklists to ensure accuracy and consistency.

Procurement & Payment Oversight

• Review and approve purchase orders and vendor payments within delegated authority.
• Ensure proper approvals are obtained before payments are processed.

Cost Management & Process Optimization

• Identify cost-saving opportunities and operational efficiencies.
• Review expenses and vendor terms to improve margins.
• Recommend and implement automation and workflow improvements in financial processes.

Strategic Support & Decision-Making

• Support investment, pricing, and expansion decisions with financial analysis.
• Prepare financial models and reports for funding or strategic initiatives.
• Partner with leadership to align financial strategy with business goals.

Cross-Functional Collaboration

• Work closely with Operations, Supply Chain, Sales, and Marketing to align financial planning with business needs.
• Support campaign budgeting, inventory planning, and procurement forecasting.

Leadership & Team Support

• Supervise bookkeeping and finance support staff as applicable.
• Provide training, guidance, and performance oversight.
• Ensure timely and reliable reporting across the organization.

Qualifications

• Degree in Finance, Accounting, Business, or related field.
• Minimum of 7 years of experience in financial reporting, budgeting, and cash flow management.
• Experience with QuickBooks Online, ERP knowledge, and financial dashboards. Expert in Excel.
• Strong analytical, organizational, and problem-solving skills.
• High level of integrity, accuracy, and attention to detail.

Guiding Principles

• Maintain accurate and reliable financial data at all times.
• Ensure financial decisions are data-driven and aligned with company strategy.
• Continuously identify opportunities for cost savings, revenue growth, and operational efficiency.
• Foster strong collaboration across departments to support profitability and sustainable growth.