Experienced Digital Marketer at BT Technologies Limited (BTT)

About the Role

As our Digital Marketing Professional, you'll develop and execute comprehensive digital strategies while continuously optimizing performance through data-driven decisions. You'll have the opportunity to shape our digital presence and drive meaningful engagement across multiple platforms.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies
• Manage and grow our presence across social media platforms
• Execute and optimize SEO/SEM initiatives
• Create and manage paid advertising campaigns
• Drive content marketing strategies
• Implement email marketing campaigns and automation
• Conduct A/B testing and conversion rate optimization
• Analyze marketing metrics and prepare performance reports
• Manage marketing campaign budgets effectively

Required Qualifications

• 3+ years of experience in digital marketing
• Proven expertise in social media management and marketing
• Strong background in SEO/SEM strategy and implementation
• Experience with paid advertising campaigns across multiple platforms
• Demonstrated success in content marketing
• Advanced knowledge of marketing analytics tools
• Experience with email marketing automation
• Strong analytical and data interpretation skills

Technical Skills

• Marketing Analytics Tools (Google Analytics, Facebook Insights)
• SEO/SEM Tools and Techniques
• Social Media Management Platforms
• Email Marketing Platforms
• A/B Testing Tools
• Content Management Systems
• Digital Advertising Platforms
• Budget Management Tools

Required Experience

• Successful social media campaigns
• SEO/SEM implementation
• Content marketing initiatives
• Email marketing campaigns
• Conversion rate optimization
• Marketing budget management
• Performance reporting and analysis

What We Offer

• Competitive compensation package
• Marketing budget for campaign execution
• Professional development opportunities
• Access to premium marketing tools
• Collaborative work environment
• Modern office space
• Opportunity to shape digital strategy

Location

This position is based at our headquarters in Ibadan, Nigeria.