Social Media Specialist at BT Technologies Limited (BTT)

Are you a social media native who instinctively knows what makes content go viral and communities thrive? Best Technologies Limited is seeking a dynamic Social Media Specialist to build engaged online communities, create scroll-stopping content, and drive meaningful interactions for our clients across all major platforms.

About the Role

As our Social Media Specialist, you'll be the voice and personality behind our clients' social media presence. You'll develop content strategies, create engaging posts, manage community interactions, and analyze performance to continuously optimize results. This role is ideal for someone who lives and breathes social media, understands platform algorithms, and knows how to turn followers into brand advocates.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with client objectives
• Create, curate, and schedule engaging content across Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms
• Write compelling copy that drives engagement, clicks, and conversions
• Experience in running social media ads and knowledge of digital performance metrics (CTR, engagement rate, conversions, etc.).
• Manage day-to-day social media activities including posting, monitoring, and community engagement
• Respond promptly to comments, messages, and mentions while maintaining brand voice
• Build and nurture online communities through authentic engagement and conversation
• Monitor social media trends, hashtags, and viral content opportunities
• Plan and execute social media campaigns/ads including contests, giveaways, and influencer collaborations
• Collaborate with graphic designers to create visually appealing content
• Track, analyze, and report on social media metrics and campaign performance
• Conduct competitor analysis and social listening to identify opportunities
• Manage social media advertising campaigns and optimize for engagement and conversions
• Stay updated on platform algorithm changes and adjust strategies accordingly
• Handle social media crisis management and negative feedback professionally

Required Qualifications

• 2 - 3 years of hands-on experience managing social media accounts for brands or agencies
• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• Proven track record of growing social media followings and driving engagement
• Deep understanding of all major social media platforms and their unique best practices
• Ability to create short-form videos or Reels using mobile editing tools
• Excellent writing skills with ability to adapt tone for different brands and platforms
• Creative mindset with ability to generate fresh content ideas consistently
• Strong understanding of social media analytics and data-driven optimization
• Experience with social media advertising and boosted content
• Ability to work in a fast-paced environment and manage multiple accounts simultaneously
• Excellent interpersonal and communication skills

Technical Skills

• Social Media Management: Hootsuite, Buffer, Later, Sprout Social, Meta Business Suite
• Content Creation: Canva, CapCut, InShot  
• Analytics Tools: Facebook Insights, Instagram Analytics, Twitter Analytics, LinkedIn Analytics, Google Analytics
• Scheduling & Planning: ContentCal
• Monitoring Tools: Brand24, Mention, Google Alerts
• Advertising Platforms: Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager
• Collaboration Tools: Slack, Trello, Asana, Google Workspace
• Familiarity with hashtag research and trend monitoring tools
• Basic understanding of graphic design principles

Proven Experience In

• Growing social media accounts from scratch or significantly increasing existing followers
• Creating viral or high-engagement content that drove measurable results
• Managing social media crisis situations and negative feedback
• Running successful social media campaigns (contests, launches, awareness campaigns)
• Implementing influencer partnership strategies
• Using social listening to inform content strategy
• Managing paid social media campaigns with proven ROI
• Building active, engaged online communities

Ideal Candidate Profile

You're the perfect fit if you:

• Can identify trending sounds, memes, and viral formats before they peak
• Have a natural sense of humor and understand internet culture
• Think in captions and hashtags
• Are energized by community interaction and building relationships online
• Can switch seamlessly between professional LinkedIn content and playful TikTok videos
• Stay calm under pressure when handling negative comments or PR situations
• Are constantly learning about new platform features and testing them immediately

What We Offer

• Competitive salary package  
• Professional development through courses and certifications
• Creative freedom to experiment with new content formats
• Collaborative work environment with supportive marketing team
• Modern office space with excellent internet connectivity
• Opportunity to work with diverse brands across multiple industries
• Recognition for exceptional campaign performance
• Career growth pathway to Social Media Manager role

Location

This position is based at our headquarters in Ibadan, Nigeria.