Experienced Digital Manager at Ascentech Services Limited

About the Role

• We are looking for a strategic, creative, and results-driven Digital Manager to lead our end-to-end digital marketing efforts and amplify our brand presence across online platforms.
• The ideal candidate is not only passionate about digital trends and performance analytics but also highly skilled in crafting seamless, high-converting digital experiences for consumers.
• This role demands someone who can drive meaningful engagement across social media, e-commerce, paid media, and CRM platforms, while collaborating closely with cross-functional teams and external partners. Experience managing campaigns across African markets is a distinct advantage.

Key Responsibilities

• Develop and execute the brand’s comprehensive digital strategy across all online channels (social media, website, e-commerce, email marketing, paid advertising).
• Lead performance marketing and paid media campaigns focused on customer acquisition, lead generation, and sales growth.
• Manage and optimize content calendars, publishing schedules, and performance analytics across all social media platforms, including real-time community management.
• Oversee the growth and optimization of the e-commerce experience on both owned and third-party platforms, ensuring smooth user journeys and improved sales conversion.
• Collaborate with internal teams (creative, brand, trade marketing) and external stakeholders (digital agencies, influencers, affiliate partners).
• Utilize tools like Google Analytics and Meta Business Suite to monitor campaign performance, generate insights, and refine strategy based on data.
• Conduct A/B testing, customer journey mapping, and reporting to optimize digital impact and ROI.
• Maintain a consistent brand tone, voice, and experience across all digital touchpoints.

Requirements

• Minimum of 5 years’ experience in digital marketing, performance marketing, or e-commerce roles.
• Strong analytical skills with hands-on experience using Google Analytics, Google Ads, Meta Business Suite, and other digital platforms.
• Proven success in managing digital marketing efforts across multiple African countries.
• Proficiency in e-commerce platforms such as Shopify, WooCommerce, or equivalent CMS tools.
• Excellent storytelling, copywriting, and communication skills.
• Demonstrated ability to manage multiple campaigns simultaneously and work cross-functionally.

Nice to Have:

• Experience executing campaigns across African markets (e.g., Nigeria, Ghana, Kenya, South Africa).
• Ability to localize content and strategy for diverse cultural audiences.
• Familiarity with the beauty, lifestyle, or consumer goods space.
• Prior experience working in or with a digital agency.