Event Marketing Associate at Cecure Intelligence Limited

JOB RESPONSIBILITIES

• Collaborate with the projects & marketing team to develop events and campaigns that align with the company's objectives and target audience.
• Conduct market research and analysis to identify target segments, trends, and opportunities for event ideas and campaign optimization.
• Build brand recognition through local events and experiential marketing
• Managing operational and administrative functions to ensure specific projects are delivered efficiently
• Manage logistical requirements for planning, staging, and executing marketing events.
• Track and plan for marketing development, fund budgets for Business Development and Product Management
• Create concepts and coordinate activities from pre-event, main event, to post-event, including topic & content, rundown, speakers/guests.
• Plan and execute marketing campaigns to increase brand awareness and event promotion through various channels (e.g. email marketing, social media, advertising, etc.).
• Collaborate with the Content marketing team to create engaging content for events, such as creative assets, blog posts, case studies, e-books, whitepapers that educates and attracts potential customers.
• Organize resources, finances, and campaign schedules to fulfill project objectives and deadlines.
• Guarantee effective event marketing and implementation, coordinate with numerous stakeholders.
• Measure and report on the effectiveness of events, including leads and other metrics

SKILLS AND EXPERIENCE REQUIRED

• Experience in Marketing Event management and execution.
• Excellent communication skills to connect with diverse stakeholders.
• Collaborative mindset to work closely with clients and internal teams.
• Exceptional organizational abilities to manage multiple marketing events.
• Certifications related to event marketing management are advantageous.
• Professional demeanor with solid verbal and interpersonal skills
• Must be a self-starter, able to work independently and with a wide variety of people in an environment of rapidly changing deadlines and priorities
• 1- 3 years of experience in marketing management.