E-Commerce Specialist at Rite Foods Limited

Job Purpose

• The E-Commerce Specialist is responsible for driving online sales growth by managing and optimizing the company’s e-commerce channels, marketplace partnerships, and digital customer experience, ensuring strong brand visibility, conversion performance, and revenue growth for RFL products across digital platforms.

Key Responsibilities

• Manage company-owned online store and brand storefronts on marketplaces
• Oversee product listings, pricing, promotions, and digital merchandising.
• Ensure accurate product content, images, descriptions, and stock availability online.
• Develop and execute e-commerce growth strategies to increase traffic, conversion rates, and basket size.
• Plan and manage online promotional campaigns and seasonal sales activations.
• Manage relationships with online retailers, aggregators, and delivery partners.
• Negotiate commercial terms, commissions, and promotional placements.
• Track key e-commerce KPIs: traffic, conversion rate, CAC, ROAS, order fulfillment time, and customer ratings.
• Generate performance reports and insights to improve digital sales effectiveness.
• Work with Supply Chain and Logistics teams to ensure timely order processing and delivery.

Qualification

• First Degree or its equivalent in Mass Communication, Marketing, Business Administration, Purchasing and Supply or other relevant discipline.
• Minimum of 3 years’ hands-on experience managing marketplace platforms in a similar FMCG company is required.

Required Skills & Competencies

• E-commerce platform management (Shopify, WooCommerce, Magento, etc.).
• Marketplace operations and digital merchandising.
• Digital marketing and performance advertising basics.
• Understanding of online payment and logistics integration.
• Commercial and result-driven mindset.
• Strong analytical and problem-solving ability.