E-Commerce Sales Lead at SunFi Technology Limited

About the Role

• We're hiring a results-driven E-commerce Lead to own and scale SunFi's direct-to-consumer e-commerce channel. This role sits at the intersection of growth strategy, operations excellence, and data-driven decision-making. You'll be responsible for driving revenue through our online storefronts and other online channels, managing the end-to-end customer journey from discovery to delivery, and building the operational infrastructure needed to scale.fr5
• This is not a maintenance role—it's a build-and-scale opportunity. You'll own P&L accountability for the e-commerce channel, lead cross-functional initiatives with logistics, marketing, and product teams, and translate strategic goals into executable plans that deliver measurable results. You'll report directly to the Manager, Growth & Strategy Operations, with autonomy to experiment, iterate, and optimize based on performance data.
• This role is critical to SunFi's growth strategy. Speed of execution, analytical rigor, and ownership mentality are non-negotiable.

Responsibilities:

• Drive daily/weekly revenue performance against targets, identifying gaps and deploying corrective actions in real-time
• Lead partnership initiatives (e.g.,marketing campaigns, lead optimization funnel) from strategy through execution and performance analysis
• Manage end-to-end e-commerce operations including order fulfillment, logistics coordination, inventory management, and customer service
• Implement and manage CRM systems, WhatsApp Business tools, and automated customer communication workflows
• Build and maintain daily performance dashboards tracking revenue, conversion rates, delivery metrics, and customer behavior
• Provide weekly performance reports and strategic recommendations to Manager, Growth & Strategy Operations
• Manage E-commerce Sales Associate(s) and provide coaching, performance feedback, and skill development
• Collaborate with Marketing team on campaign planning, ad copy selection, and promotional calendar alignment
• Work with Product and Tech teams to implement e-commerce infrastructure (inventory systems, tracking automation, CRM integrations)
• Partner with Finance on margin analysis, pricing strategy, and promotional ROI assessment
• Coordinate with Concierge and Installation teams to ensure seamless post-purchase customer experience
• Propose and implement process improvements, automation opportunities, and efficiency gains
• Stay current on e-commerce best practices, competitive landscape, and emerging technologies relevant to solar e-commerce

What success looks like

Quantitative Metrics (First 90 Days)

• Consistently meet or exceed monthly revenue targets
• Achieve high operational excellence metrics (delivery success, low cancellation rates, fast fulfillment)
• Improve conversion rates across all customer acquisition channels
• Maintain strong customer satisfaction ratings and positive reviews
• Optimize unit economics through cost reduction and margin improvement

Qualitative Excellence

• Ownership Mentality: You treat the e-commerce P&L like your own business—focused on sustainable, profitable growth
• Execution Velocity: You move fast, test smart, and iterate based on data
• Cross-Functional Leadership: You earn trust and drive results across teams without formal authority
• Strategic Thinking: You balance immediate execution with building scalable infrastructure for long-term growth
• Problem-Solving: You proactively identify issues, propose solutions, and drive implementation independently
• Communication: You provide clear, concise updates on performance, blockers, and opportunities

Who You Are

• 4-6 years managing online sales channels, marketplace operations, or direct-to-consumer platforms with P&L accountability
• Strong understanding of fulfillment, logistics, inventory management, and customer service
• Experience with CRM systems, WhatsApp Business, email marketing platforms, and project management tools
• Deep understanding of conversion optimization, lead nurturing, and customer journey mapping
• You thrive in environments where you're creating processes, not just following playbooks
• You find creative solutions with limited resources and execute without perfect conditions
• You take initiative, make decisions with incomplete information, and drive things forward
• Clear verbal and written communication with ability to influence stakeholders at all levels

Bonus Points

• Experience in Nigeria's e-commerce or marketplace ecosystem
• Background or passion in fintech, energy, or consumer durables e-commerce
• Previous experience scaling e-commerce channels significantly
• Familiarity with solar products or clean energy sector
• Experience managing teams or leading cross-functional projects

Requirements 

• 4-6 years in e-commerce operations, marketplace management, or digital sales with P&L responsibility
• Proven history of meeting/exceeding revenue targets in fast-paced environments
• Strong analytical skills with proficiency in Excel/Google Sheets and data analysis
• Experience managing multi-channel customer acquisition and conversion
• Demonstrated ability to build and scale operational processes
• Excellent project management and stakeholder management skills
• Bachelor's degree in Business, Marketing, Operations, or related field