Digital Marketing Strategist at LifeBank

Function of the Role

• The Digital Marketing Representative will be required to develop and execute effective digital marketing strategies to assist LifeBank to achieve our business goals.

Key Responsibilities

• Determine the most suitable business models for the businesses.
• Develop suitable digital marketing strategies based on LifeBank’s business models.
• Evaluate brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
• Calculate LifeBank’s return on ad spend (ROAS) and compare it against industry averages.
• Evaluate LifeBank's' marketing budgets and allocate spending on various marketing needs accordingly.
• Assist LifeBank in the launch of new websites and apps.
• Assess LifeBank's' current digital marketing strategies and suggest improvements accordingly.
• Perform SEO audits to identify various issues impacting LifeBank's’ search engine performance.
• Identify new opportunities to encourage customer engagement.

Job Requirements

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• Google Analytics and AdWords certifications are advantageous.
• Sound knowledge of lead generation, digital marketing tools, social media platforms, and SEO best practices.

Experience

• Proven experience working in the industry.
• Subject matter expertise in the healthcare industry is a strong plus

Skills and Abilities:

• Ability to analyze large amounts of data.
• Strong analytical and problem-solving skills.
• Outstanding organizational and time management skills.
• Excellent project management skills.
• Effective communication skills.
• Exceptional customer service skills.
• Technology savvy, ability to work across multiple platforms

Personal Attributes:

• Friendly and pleasant
• Highly organized and detailed
• An excellent leader and team player

Work Environment:

• Work in the office
• Will be required to travel
• Will be required to work overtime and on weekends

Remuneration
N140,000 - N160,000 Gross Monthly.