Digital Marketing Strategist at Health Connect 24x7

Duties and Responsibilities

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Collaborate with the marketing team to develop coordinated marketing content and campaign that can be converted to sales and growth of the business.
• Design team members KPIs in line with organizational objective.
• Develop communications budget and ensure communications plans are achieved timely within budget
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media ads and display advertising campaigns
• Design, build and manage our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Evaluate important metrics that affect our website traffic, service quotas, target audience and industry.
• Work with your team to brainstorm new and innovative growth strategies
• Use effective analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Update and manage website content as needed.
• Oversee and manage all contests, giveaways, and other digital projects.
• Coordinating company’s attendance at health and technology related events such as conferences, exhibitions, for marketing purpose and brand visibility.
• Any other duties assigned by supervisor.

Identified Preferred Requirements

• Bachelor's Degree in Marketing or related courses is preferred.
• Professional certifications in Marketing, Business development or sales will be an advantage.
• 2 - 5 years combined experience in a marketing, business development and or sales.
• Highly creative, intuitive and analytical
• Excellent oral and written communication skills in preferred language/s
• Great understanding of the digital marketing space.
• High understanding of sales and the marketing funnel.

Soft Skills:

• Creative
• Target driven with attention to detail
• Good technical skill in software and application backend management
• Flexible mindset in market psychology and analysis
• Ability to multi-task, set priorities and manage self and others.

Salary
N200,000 - N250,000 monthly.