Digital Marketing Strategist at Brila Media Limited

Job Overview

• We are seeking a versatile and experienced Digital Marketing Specialist with strong technical support skills, especially in website management, to join our dynamic team.
• The ideal candidate will have a blend of digital marketing expertise and the technical know-how to manage website performance, troubleshoot issues, and optimize online platforms.
• This role requires creativity, analytical thinking, and hands-on experience in both marketing strategies and technical web management.

Key Responsibilities

Digital Marketing (60% of Role):

• SEO & SEM: Implement and optimize on-page and off-page SEO strategies to improve organic search rankings. Manage and monitor paid campaigns (Google Ads, Facebook Ads, etc.).
• Content Creation: Collaborate with content writers, graphic designers, and other team members to create compelling marketing content for blogs, social media, and email campaigns.
• Social Media Management: Develop and execute social media strategies to engage followers, grow online communities, and increase brand visibility.
• Email Marketing: Design and manage email campaigns using platforms like Mailchimp, HubSpot, or other marketing automation tools.
• Analytics & Reporting: Track performance metrics using Google Analytics, SEMrush, and other tools. Generate reports and provide insights for optimizing future campaigns.
• Marketing Automation: Implement and manage marketing automation workflows to nurture leads and convert prospects.

Technical Support & Website Management (40% of Role):

• Website Management: Oversee website updates, maintenance, and content management using platforms like WordPress, Shopify, or similar CMS tools.
• Troubleshooting & Issue Resolution: Provide technical support for website-related issues, including fixing broken links, resolving server errors, and addressing plugin issues.
• UX/UI Improvements: Collaborate with web developers and designers to enhance the website’s user experience, navigation, and overall functionality.
• Website Optimization: Ensure the website is optimized for speed, mobile responsiveness, and SEO best practices. Conduct regular performance audits.
• Basic HTML/CSS: Edit web pages, create landing pages, and update content using basic HTML/CSS coding skills
• Security & Backup: Ensure website security measures are up to date and perform regular backups to safeguard content and data.

Qualifications

• Education: Bachelor’s Degree in Marketing, Information Technology, Web Development, or a related field.
• Experience: 3+ years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and website management.

Technical Skills:

• Strong proficiency in WordPress, Shopify, or similar CMS platforms.
• Familiarity with HTML/CSS for basic web editing.
• Experience with SEO tools (Ahrefs, SEMrush, Moz) and Google Analytics.
• Understanding of CRM and email marketing tools (HubSpot, Mailchimp).
• Knowledge of website optimization techniques and best practices.
• Certifications: Google Ads, Google Analytics, HubSpot, or other relevant certifications are a plus.

Key Competencies:

• Analytical Thinking: Ability to analyze data and metrics to assess campaign effectiveness and troubleshoot technical issues.
• Creative Problem Solving: Strong skills in both creative digital strategies and technical issue resolution.
• Communication: Excellent written and verbal communication skills to collaborate with both marketing and technical teams.
• Project Management: Ability to manage multiple projects, campaigns, and website updates with attention to detail and deadlines.
• Adaptability: Stay current with industry trends, digital marketing tools, and new technology developments.