Digital Marketing Specialist at Procare Hospital

Job Summary:

• We are seeking an experienced and dynamic digital marketing specialist to lead our marketing team and drive our strategic marketing initiatives.
• The ideal candidate will have a strong background in marketing, a proven track record in the healthcare industry, and the ability to solve IT-related issues.
• This role is critical to enhancing our brand awareness, patient engagement, and overall growth.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to promote Procare Hospital’s services, particularly in fertility and other specialist clinics.
• Oversee all marketing campaigns, including digital, social media, print, and events, ensuring alignment with the hospital’s goals and brand identity.
• Manage the creation and distribution of marketing materials, such as graphics, video content, brochures, newsletters, press releases, etc.
• Analyze market trends, competitor activities, and patient feedback to identify opportunities for growth and improvement.
• Collaborate with the clinical and administrative teams to support patient acquisition and retention strategies.
• Manage the hospital’s social media channels, creating engaging content and driving online engagement.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as necessary.
• Handle IT-related issues within the hospital, ensuring smooth operations across all departments.

Qualifications:

• Must reside in Abuja.
• Bachelor’s degree in Marketing, Business Administration, or a related field. 
• Minimum of 2 years of experience in a digital marketing role, preferably within the healthcare industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent communication, leadership, and interpersonal skills.
• Ability to analyze data and market trends to drive strategic decisions.
• Proficiency in handling IT-related issues and troubleshooting. 
• Familiarity with the healthcare industry, particularly in fertility services, is highly desirable.
• Strong project management skills and the ability to handle multiple tasks and deadlines.
• Must be able to start immediately.

Personal Attributes:

• Innovative thinker with a proactive approach to problem-solving.
• Detail-oriented and organized, with the ability to manage multiple projects simultaneously.
• Strong team player who can collaborate effectively across departments.
• Adaptable and flexible, with the ability to thrive in a fast-paced environment.
• High level of professionalism and integrity.