Digital Marketing Specialist at Chocolate City Group

About the job

• The ideal candidate will be responsible for growing revenue through digital media assets through designing and executing marketing campaigns.
• After launching campaigns, you will extract and analyze data across multiple channels.

Responsibilities

• Responsible for leading the Marketing Team with a core focus on technical aspects of marketing to drive return on investment.
• Develop, execute, and manage digital marketing campaigns that drive conversion and sales for reach release using analytics, insights, industry trends, professional experience, and best practices.
• Developing and managing campaigns based on client needs, including advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), display advertising, and mobile advertising
• Conducting research on new marketing techniques and technologies for possible implementation by the Label or Artists
• Developing and managing budgets for digital marketing campaigns based on Artist campaigns, Label needs, and available funds
• Creating a digital marketing strategy that takes into account all aspects of online marketing, including SEO, SEM, social media
• Monitoring the performance of digital marketing campaigns to identify opportunities for improvement
• Identifying new leads and contacting them where necessary to introduce them to the Label's offerings and possible means of partnership to drive return on investment
• Reviewing online analytics reports to identify opportunities to improve campaign performance
• Measuring the effectiveness of campaigns by analyzing click-through rates, conversion rates, bounce rates, time on site, etc.
• Monitor the performance of YouTube Channels to grow and drive growth in subscriber and viewers rates for Artists & Label
• Ensure the update and maintenance of corporate and artist brands on platforms such as Website and Wikipedia
• Supervise the creation of marketing reports weekly, monthly, and quarterly as needed for management and build a marketing database for chocolate city music

Qualifications

• 3-4 years experience as a Digital Marketing Specialist in the Music Industry
• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal, and collaboration skills
• Heavy experience in driving marketing campaigns focusing on technical aspects of marketing with Ads and monitoring of results