Digital Marketing Specialist - Affiliate Marketing at Total Data Limited

Role Overview:

We are seeking an experienced and results-driven Digital Marketing Specialist with expertise in affiliate marketing to join our team. As a Digital Marketing Specialist, you will be responsible for executing and optimizing our digital marketing strategies, driving traffic, and increasing conversions across all platforms. You will work closely with cross-functional teams to implement campaigns that maximize ROI and ensure long-term growth for the brand.

Key Responsibilities: 

Affiliate Programme Strategy 

• Develop, execute, and optimize digital marketing strategies to drive acquisition and revenue growth.
• Implement promotional campaigns across several platforms, targeting the right audience to maximize performance.

Campaign Management & Optimization

• Monitor, analyse, and adjust marketing campaigns to ensure optimal performance across all platforms.
• Use A/B testing, data analytics, and marketing automation tools to improve conversion rates and promotions` performance.
• Collaborate with the content team to create engaging materials and resources for brand promotion.

Performance Reporting & Analytics

• Provide regular reports on campaign performance and suggest strategies for optimization.
• Analyse data trends and competitors' affiliate programmes to stay ahead of industry trends.

Requirements: 

• At least 3 years of experience in digital marketing, with a focus on affiliate marketing.
• Demonstrated expertise in managing and optimizing affiliate marketing programs and campaigns.
• Strong analytical skills, with the ability to derive insights and make data-informed decisions.
• Exceptional communication skills and experience in managing affiliate partnerships.
• Proficiency in digital marketing tools.
• Familiarity with SEO, SEM, and paid media strategies.
• Experience in performance-based marketing and the use of tracking tools.