Digital Marketing Speacialist at ACCION Microfinance Bank

Job Responsibilities

• Developing social media content plans and social media strategies that are consistent with the company's brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social medial posts, improving customer engagement and social medial campaigns
• Managing a high volume of daily social media post
• Communicating with social medial followers, including responding to queries in a timely manner
• Developing and managing social influencer programmes and attending social influencer programmes
• Using analytical tools such as google analytics, hoot suite pro and buffer, and Facebook insights to monitor and evaluate company's social medial presence and performance.
• Preparing monthly reports on social medial marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Staying up to date with best practices and emerging trends in the social media
• Lead generation and conversation on digital platforms
• Develop social media strategy and content plan, to promote all digital products and channels that are consistent/aligned with the company's brand identity.
• Create, consistent, and meaningful content on social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns, managing daily social media posts for Digital products.
• Email & SMS Marketing: Develop content and communication plan for the execution of email and SMS marketing campaigns.
• End to end content creation for digital products and management of audience on platforms
• Performing other duties as may be assigned

Qualification & Experiences

• B.Sc degree in Public Relations, Advertising, Journalism, Digital Media or related field with course work in marketing analysis and statistics.
• 1-2 progressive or relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).
• Social Media and networking expertise
• Interactive marketing experience
• Experience creating content development
• Product or industry specific experience

Key Performance

• Demonstrated experience developing and executing integrated communication strategies and plans (traditional, digital and experiential)
• Superior verbal and written communication skills
• Exceptional copy writing and editing skills for a diverse range of purposes and formats, including prints, online, interactive and social medial
• Ability to use graphic software (adobe, CorelDraw)
• Ability to comply with confidentiality expectations specifics to sensitive matters or situations as they arise
• Strong computer skills
• Available to work occasionally in the evenings/weekends

Required Knowledge:

• Knowledge of digital solcial media listening tools