Digital Marketing / Social Media Officer at Voltaire Lifestyle Services Limited

Job Description

• Digital Marketing & social media Officer is responsible for maintaining the Company's brand online presence and sales by working on various marketing campaigns in line with the strategy.

Responsibilities

• Build and execute social media strategy through comprehensive research, platform determination, benchmarking, messaging, and audience identification and data gathering.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that build meaningful connections and engagement that encourages and results in the audience taking action.
• Set up and/or optimize Gaby Lagos’s social media pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy.
• Create editorials, Monthly content calendars in advance as well as syndication schedules
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with F& B Coordinator, Exec Chef and GM to manage reputation, identify key players, and coordinate actions.

Mimimum Requirements

• BA(Hons) or BSc (Hons) in Communications, Marketing, Business, New Media, Public Relations or related field.
• Proven work experience in social media management and as a Digital Marketer
• Excellent writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web analytics, Google analytics web, CRO, PPC and SEO.
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organisational ability.