Digital Marketing & Sales Specialist at Wragby Business Solutions and Technologies Limited

Job Summary

• The Digital Marketing & Sales Specialist will drive qualified lead generation, optimize digital campaigns, and support revenue growth. The role combines data-driven marketing, sales enablement, and conversion-focused strategies to ensure marketing efforts directly impact pipeline and business results.

Core Responsibilities

• Run lead gen campaigns across social, email, PPC, and web.
• Manage nurture flows (MQL → SQL) and retargeting.
• Support Sales with CRM journeys, follow-ups, and lead qualification.
• Execute ABM campaigns and virtual events.
• Manage SEO/SEM, paid ads, and performance analytics.
• Provide insights, content support, and weekly/monthly reports.

Requirements

• Bachelor’s in Marketing/Business or related field.
• 4+ years in digital marketing or performance marketing (B2B/SaaS is a plus).
• Experience with Google Ads, LinkedIn, Meta, CRM tools.
• Strong copywriting, analytics, SEO/SEM, and conversion optimization skills.